Luiza is the first of the three Sambóa “sisters” to be harvested and reach the market; Venice and Isadora will follow in the coming months.
A powerful launch in September
The start of the season will be supported by an ambitious communication and marketing campaign, both B2B and B2C, aimed at strengthening Sambóa’s presence throughout Europe. The plan includes:
Actions in wholesale markets across various European countries to bring the brand closer to the professional channel.
In-store promotions in major cities in Italy and Spain.
A strong outdoor campaign: in September, Milan’s trams will carry the energy of Sambóa through the streets of the city.
A solid digital and social media strategy to build closeness and grow the Sambóa community.
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Sponsorship of major sporting events, reinforcing the brand’s connection with energy, vitality, and health.
High-impact television advertising on Amazon Prime Video.
Participation in the main international trade fairs, such as Asia Fruit Logistica (Hong Kong), Fruit Attraction (Madrid) and Fruit Logistica (Berlin), essential to strengthen business relationships, present new developments and boost brand recognition in global markets.
This new season comes with strategic initiatives, innovative collaborations, and impactful communication, with the aim of captivating both industry professionals and end consumers in Italy and across Europe.
Sambóa is the apple that surprises from the very first bite. It arrives earlier… and it is here to stay. Consumers will love it.
