SanLucar has worked intensively for years to establish a sustainable and efficient agricultural model in Ecuador. Now, with this agreement and the collaboration with Sun World®, the company marks another significant milestone. Thanks to this partnership, SanLucar can combine its extensive experience in production, development, and marketing with access to high-quality genetic material, integrating a crucial stage of production into its value chain. In doing so, the company strengthens its commitment to delivering top quality and innovative solutions in the fruit and vegetable sector.
In addition, the agreement allows SanLucar not only to grow these varieties on its own farms but also to sublicense them to other major producers through partnerships. This opens a new chapter for the fruit industry, particularly in Ecuador, offering opportunities for joint growth and sustainable development.
With this additional expansion into Ecuador, the plan adds to SanLucar’s already well-established production origins in Europe, Africa, and other international markets. This enables the company to offer the best quality fruit consistently to its customers around the world, ensuring availability, sustainability, and year-round supply.
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“At SanLucar, we firmly believe that varietal innovation and sustainability must go hand in hand. Our collaboration with Sun World® not only strengthens our position as market leaders but also allows us to offer our consumers premium fruits that stand out for their flavour and are grown in harmony with people and nature,” says Armin Rehberg, CEO of SanLucar.
This agreement clearly shows that at SanLucar, we are not only on the right path, but also fully committed to responsible, innovative, and high-quality agriculture.
