Therefore, Semillas Fitó’s stand at this edition of Fruit Attraction (Hall 7, stand B27) will be concentrating its attention on this new positioning, defined by the slogan “Food improvement lies in our genes.” This sentence reflects the conviction by those in charge at Semillas Fitó about the important impact that seeds have on the entire agrifood chain, meaning that the company has a clear responsibility to help to reach the goal of improving food on a global scale.
In short, this positioning is a firm commitment to achieving, through seeds, healthier and more sustainable food. It contributes to tackling global challenges such as food safety or the reduction in food waste. Work is already being carried out on this idea at Semillas Fitó through its experience in the sector, its holistic view of the market and the values of proximity, integrity and commitment inherent in this family-run company, which is characterised for offering tailor-made solutions for its clients.
Brands for consumers and new developments for producers
The company will present its most significant varieties for the different market segments, whether they are Downstream (consumer brands encompassed in Foodture) or Mainstream (large consumption varieties.)
From the point of view of consumer brands, promotion of the presence of the main varieties included in the catalogue of the Foodture division is going to continue: Monterosa and Wabi-Sabi tomatoes; melons such as Waikiki or Little Planet, and the courgette, CRÜ.
From the point of view of the varieties for large consumption, the latest developments will be presented such as Helsinki and Nairobi, in Dutch cucumbers; Gasol, in early yellow peppers; Nelto, in California red peppers for the Region of Murcia; MaGneto, in plum tomatoes; Faladi, in beefsteak tomatoes; Alcazaba, as a new rough tomato; and the entire range of cherry tomatoes: Solemio, Mulan, Ferdinand and Essentia.
