What are the figures for green, yellow, and red kiwi harvests?
Primland has harvested 10,000 tons of green kiwis, 1,000 tons of yellow, and 50 tons of red. In France, we have a significant planting program. At the moment, many trees have not yet reached maturity, and we also plan to carry out new plantations. Our volume of green kiwis has remained stable thanks to the production of young fields, an investment we made years ago.
How is the green kiwi campaign progressing?
Sales of OSCAR Green Kiwi from France to Spain began last November at a steady pace. I must highlight that this year’s production per hectare is lower than last year because, although pollination conditions were favorable for yellow and red kiwis, they were not as good for green kiwis. This resulted in more heterogeneous sizes.
How do you foresee the future development of European kiwi harvests, especially yellow versus green varieties?
Today, the market demands yellow kiwis, but producing high-quality yellow kiwis is not easy, making it somewhat challenging to maintain a clear projection for the future.
Does the segmentation of the product range encourage consumption?
Absolutely. When you have a segmented product range, you can better meet the demands of different consumers, which leads to greater overall consumption within the category.
What are the primary destinations for your company’s products?
Primland sells extensively in France, but historically, our markets have also included all of Europe and distant countries. To meet our demand, we’ve developed production in Chile, Spain, Portugal, Greece, and Italy.
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What can you tell us about imports from the Southern Hemisphere?
This is a well-established trend. We’ve been in Chile with Oscar Green Kiwi for over 25 years, and more recently in South Africa with Oscar Gold Kiwi.
What does the future hold for Primland? What are your goals for the coming years?
We face a major challenge with climate change, which forces us to anticipate where future plantations will be located and to introduce a new range of varieties to meet the expectations of our clients and consumers.
