Throughout the week, Dutch public and private partners will join forces to present the country as a pioneer in future-proof horticulture. This event is a key opportunity to showcase how Dutch horticulture is tackling challenges and building global connections.
Next week, the Netherlands will host delegations from across the globe—from the Middle East and Asia to the Americas and Africa—composed of farmers, AgTech entrepreneurs, investors, high-level government officials, and policymakers. Starting Monday, June 9, international guests will dive into the Dutch horticultural innovation ecosystem. They will take part in tailored programmes exploring everything from greenhouses to supermarkets, and from universities to GreenTech, the Netherlands’ largest horticultural trade show, featuring over 550 exhibitors.
A strategic programme
Public and private partners have come together to deliver a comprehensive agenda: to foster long-term collaborations, generate new business opportunities, and strengthen the Netherlands’ global position as a leader in sustainable horticulture. These activities are part of the Strategic Trade Fair Program, initiated by Top Sector Horticulture & Starting Materials and AVAG, in collaboration with the Ministry of Agriculture, Nature and Food Quality, the Netherlands Enterprise Agency (RVO), the Municipality of Westland, Dutch Greenhouse Delta, GreenTech, and World Horti Center.
Visitors are warmly invited to take part in other events, visit GreenTech Amsterdam, and stop by the NL Lounge.
Key events
Monday, June 9 | 17:00–20:00 | Exclusive Networking Dinner (by invitation only | World Horti Center, Naaldwijk)
The official kickoff of the week brings together all international delegations and invited Dutch organisations for an evening of networking and connection.
Tuesday, June 10 to Thursday, June 12 | NL Lounge at GreenTech (booth 01.261)
The Netherlands Lounge is designed to facilitate networking and knowledge exchange. With an engaging programme, it will showcase Dutch best practices and connect visiting delegations with Dutch companies.
Programme highlights
Tuesday, June 10 | 10:15–11:00 | Remarkable Trends in AI & Robotics (Vision Stage, GreenTech)
We are on the cusp of a new era: the shift from automation to true intelligence. This session explores the promises and challenges of AI, focusing on its real-world imperfections—where true innovation begins. Speakers will explore how AI and robotics are transforming sectors like healthcare, aviation, and logistics.
Carlo van de Weijer (General Manager, AI Systems Institute, Eindhoven) will offer a forward-looking vision on AI’s future.
Suzanne Verboon (NXTGEN) will present the roadmap of Dutch innovations in food and flower production.
Erik Pekkeriet (Wageningen University) and Koppert (winner of the 2024 Concept Award) will share the latest advances in greenhouse robotics and AI.
Global Food Security: Sustainable Collaborations by the Netherlands (Vision Stage, GreenTech)
This session will highlight how international collaboration—between governments, companies, research institutions and civil society—can foster sustainable solutions to global food security challenges.
Jan Kees Goet (Ministry of Agriculture, Nature and Food Quality) will present the Dutch Diamond model.
Rien Komen (Aeres), Richard Harrison (WUR), and Annie van de Riet (AVAG) will discuss the long-term importance of education and research, and how Dutch greenhouse technology is integrated into global partnerships.
Tuesday, June 10 | 12:00–13:30 | Worldwide Delegations Networking Lunch (NL Lounge, GreenTech)
Dutch organisations are invited to meet with international delegations for a networking lunch at the NL Lounge.
Wednesday, June 11 | 15:00–18:00 | NL Summit (Vision Stage, GreenTech)
A dynamic summit on the future of horticulture, driven by bold visions of sustainability and innovation. During GreenTech, growers will take the stage to present their solutions (and questions) related to the Sustainable Development Goals (SDGs). As key users of Dutch greenhouse technology, these growers will share cross-border experiences and explore what is needed to move forward.
Throughout the week, visitors can attend field visits and knowledge sessions. These include trips to leading Dutch horticultural companies, the Flower Trials, and the World Horti Center.
