María Forcada, Director of Innovation at Verdifresh, highlights the company’s commitment to reducing the environmental impact of its packaging, stating that 92% of the plastics used are now fully recyclable.
As part of this strategy, the company has optimized materials through a specific improvement plan for each one, where industrialization tests have played a key role, allowing the detection and resolution of potential issues before implementing new materials.
One of the most notable advancements is the use of PLA combined with kraft, a material that reduces reliance on traditional plastics and provides a more sustainable alternative.
Additionally, Verdifresh has introduced several key milestones in its packaging strategy, including:
- A 20% reduction in the thickness of polypropylene plates
- The introduction of bamboo forks
- Replacing EVOH with high-barrier PET
- Optimizing PET tray thicknesses
The company also emphasizes the importance of consumer education, stressing the need for customers to properly recycle packaging and understand which bin to dispose of them in.
