For years, VOG Products has supplied the confectionery and bakery industries, the wholesale market, and food industry subcontractors with a wide range of fruit products. With Fruiara, this product line now acquires its own brand identity. The expanded range is designed to meet the needs of food service, HoReCa, organized catering, and food, bakery, and confectionery manufacturers.
Fruit in all its forms
The brand’s slogan — “Inspired by fruit. Trusted by professionals” — perfectly captures the essence of Fruiara: fruit takes centre stage in all its variety, from apples and pears to apricots, raspberries, mangoes, and more. Whether pure, blended, processed, or ready to eat, Fruiara brings fruit in all its forms to dishes, glasses, and recipes. The brand combines absolute authenticity with outstanding flavour, ensuring remarkable versatility in creative and professional kitchens.
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“Innovation and development are fundamental aspects of our business strategy,” explains Christoph Tappeiner, Managing Director of VOG Products. “With Fruiara, we are launching a range that combines top quality with genuine taste and multiple application possibilities. Our cooperative structure — made up of 19 member organizations representing around 6,000 farming families — ensures not only a reliable supply, but also a strong link to the origin of our raw materials.”
Practical packaging
All Fruiara products — whether purees, chunky purees, steamed fruit, or ready-to-eat blends — are characterized by their exceptional quality, contain no additives, and come in practical packaging, some of which is certified organic. The range will be available throughout Europe thanks to an extensive distribution network.
Visitors to Anuga can find VOG Products in Hall 4.1, Stand B039, where, in addition to Fruiara, the company will showcase other high-quality semi-processed fruit products designed for the food and beverage industries.
