Zespri™ Kiwifruit will be present at Fruit Logistica 2026, the leading international trade fair for the fruit and vegetable sector, to be held in Berlin from 4 to 6 February. The company will have its own stand in Hall 27, Stand F51.
Zespri™’s participation in Fruit Logistica is a key opportunity to strengthen relationships with professionals and influencers across the entire fresh fruit value chain, as well as to share the company’s main strategic priorities and latest developments. Its presence at Europe’s largest industry event consolidates Zespri™ as a benchmark brand in the fresh fruit category and reinforces its long-term commitment to quality, science-backed nutrition and value creation for growers.
One of the highlights of its participation will be Zespri™’s appearance at the Fruit Logistica Specialists Forum, where Kok Hwee Ng, Chief Marketing Officer of Zespri International, will unveil a historic milestone for the sector: green kiwifruit has become the first fresh fruit to obtain an authorised health claim from the European Commission. This recognition is the result of more than 15 years of international scientific research led by Zespri™ and represents an unprecedented step forward for both the brand and the fresh produce industry.
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Zespri™ is a company 100% owned by current and former kiwifruit growers and operates with a clear purpose: to contribute to the wellbeing of people, communities and the environment through the benefits of kiwifruit. Its ambition is to become the world’s healthiest fruit brand by 2035, placing natural nutrition and scientific evidence at the heart of its strategy.
According to Kok Hwee Ng, Chief Marketing Officer of Zespri International, authenticity, trust and purpose-driven brands are essential to building long-term value for both consumers and growers, reinforcing Zespri™’s commitment to delivering a positive impact beyond the fruit category itself.
In addition, at its stand, Zespri™ will showcase the versatility and nutritional profile of its kiwifruit through a creative catering concept, featuring both sweet and savoury preparations.
