In addition, the company has entered Rubens in the Fruit Attraction Innovation Hub Awards, highlighting its commitment to digital innovation in fruit quality assessment.
SmartFresh™, a treatment based on 1-MCP and a global industry benchmark, helps preserve the firmness, flavor and color of apples, reducing postharvest losses and facilitating exports to distant markets.
Harvista™, recently exceptionally authorized in the Autonomous Communities of Catalonia, Aragon and Castilla y León, for apple and pear until October 27, is a preharvest solution that allows delaying ripening on the tree, reducing premature fruit drop and enabling more staggered and planned harvesting. This allows producers to maintain fruit quality in the field and improve postharvest conservation.
FreshCloud™ Inspection enables the collection and analysis of key data across the value chain, optimizing postharvest management and facilitating decision-making based on real information.
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Rubens, a portable spectral scanner, allows producers to quickly and easily collect fruit quality indicators, helping them predict the optimal harvest time and assess quality without damaging the fruit.
During Fruit Attraction 2025, AgroFresh will also participate in the FRUIT NEXT conference program, offering two sessions on September 30. At 10:30 CET: “Disinfection at Every Step: Supporting Fruit Safety.” And at 15:30 CET: “From Data to Decisions: Digital Tools Transforming Postharvest Management,” focused on the value of digitalization in postharvest.
“Our commitment is to provide innovative solutions that help improve fruit quality and the sustainability of the horticultural sector,” says Julián Herraiz, General Manager of AgroFresh Fruit Protection S.A. “With SmartFresh™, Harvista™, FreshCloud™ and Rubens, we support producers and exporters in optimizing operations, reducing losses and ensuring the highest quality fruit for the end consumer.”
AgroFresh thus reaffirms its commitment to sustainability and innovation, supporting producers in the challenges of the supply chain, from harvest to final consumer.
