CMR GROUP will market the first sea container of cherries of the season in Europe

The CMR import team recently traveled to Chile to visit the farms of our partner, C&L, a family-owned company specializing in the cultivation of premium stone fruit for over 50 years
CMR-GROUP

During the visit, the team toured the growing areas, selecting the best fruit for harvest during week 45. These cherries will be included in the shipment and subsequent arrival of the first sea container of off-season cherries of the season in Europe, which will arrive in Rotterdam on December 9th. From week 50 onwards, the cherries will be sold exclusively through the CMR GROUP sales network in Europe.

C&L’s production adheres to a policy of sustainable practices, including the use of clean energy to reduce the carbon footprint, waste management, the use of advanced irrigation to optimize water resources, and water sanitization to decrease microbial load. All of this is backed by international quality certifications such as Walmart Global Security Operations, SMETA, and BRCGS, allowing them to offer certified premium quality produce with detailed traceability, from the tree to the customer.

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Therefore, starting in week 50, CMR GROUP will make the first cherries of the season available to all its customers, launching the off-season cherry campaign on the continent. This will be complemented in subsequent weeks with other origins and products from the stone fruit family, completing an extensive and varied selection of premium quality.

Available exclusively through the CMR GROUP sales network.

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