EDITORIAL
It’s our birthday!
This edition, which we present within the context of Fruit Attraction, is celebrating 100 printed issues. This has happened in a blink of an eye, as in the world of journalism everything happens at top speed, and when you are engrossed in a topic, another one comes up. It is an action-packed profession
profile of the month
Carmen Cabra: Ordered chaos
Carmen Cabra was born in Valencia. She has just turned 60, and her other ‘daughter’, Fruit Today, has reached 100 issues. Thus, the team has been compelled this once to move over to the other side of the Profile of the Month.
FRUIT ATTRACTION
ILIP is presenting the new version of its Smart Ripe Trolley
The company has made its industrial avocado ripening measurement system even more efficient, and it will take it to Fruit Attraction along with its solutions for horticulture and packaging
INDUSER is presenting its Coarse Fine Weighing Machine
The machinery company is coming to the new edition of Fruit Attraction with one of its most recent innovations
Salads and edible flowers to surprise Spain
L’Insalata dell’Orto, an Italian company specialising in the production and marketing of fresh fruit and vegetables for consumption or cooking (Fresh Cut Range) and the main European producer of edible flowers, will be present for the first time at Fruit Attraction (Hall 3 – stand D-24) with its salads and red chicory proposal.
Patatas Meléndez: innovation, quality and commitment with the source
At Fruit Attraction, Patatas Meléndez is underscoring its innovative proposals centred on the consumers, without forgetting its firm commitment with the source and quality of its products
A serious commitment by Agrícola Navarro de Haro
Agrícola Navarro de Haro, the company from Almeria, is coming to Fruit Attraction (Stand 9C01) after a good campaign
Onubafruit, variety innovation as their flagship
Fruit Today had the chance to talk to Carlos Esteve, the Sales Manager at Onubafruit, who summarised the details of the last campaign for us and, above all, talked about the importance of the new varieties that his group of cooperatives is putting on the market
RijkZwaan is celebrating its 100-year anniversary and taking watermelons to the next level
At Fruit Attraction, the seed company is presenting Sunglow, its impressive orange-fleshed watermelon, and its pepper Tatayoyo® is on the rise
Torero: “the grape campaign will finish early”
A few days after the end of the Asia Fruit Logistica trade fair, Fruit Today had the chance to talk to Antonio Caballero, Manager of Frutas Torero
New challenges for Uvas Doce in this campaign
The Spanish grape campaign is in its third and final period
Fruit Attraction is holding its largest edition ever
From the 8th to the 10th of October, Fruit Attraction will hold its 16th edition. Organised by IFEMA MADRID and FEPEX, with Andalusia as the Guest Region, it will have 2,146 exhibitor companies, from 56 countries, meaning a 7% increase compared to last year
Los Gallombares has a 5% increase in surface area
As happens every year, Los Gallombares is looking towards Fruit Attraction with passion and enthusiasm
Europlátano is reaffirming the expansion and internationalisation of Canary Island bananas
The company has been reaching markets outside Spain, such as Poland, Switzerland, and France, since 2016
Advanced solutions at Agrobío
The company from Almeria is coming to Fruit Attraction to show its new developments in biological control and the most advanced bio-pollination
AgroFresh’s Cutting-Edge Solutions
“Fruit Attraction is one of the most important trade shows in Europe and key for the Spanish market,” said Julián Herráiz, AgroFresh general manager. “We look forward to welcoming our customers, colleagues and industry partners to our booth.”
Princesa Amandine is arriving at Fruit Attraction with all its homework done
In a fruitful year in which the brand continues to flex its muscles on the supermarket shelves, delving into consumers’ minds thanks to its different communication campaigns, Princesa Amandine is coming to Fruit Attraction with a bang
Reshaping the sector using regenerative agriculture
Bayer offers a holistic model with solutions that benefit both the chain and the environment
Cricket extends its artichoke offer
This year they will grow by 20% in artichokes, both in the Blanca de Tudela variety and in Green Queen F1
Camposeven: “We must preserve what is most valuable: our agriculture”
The company from Murcia is closing the year with positive figures and it is getting ready for the next one cautiously, with just a slight increase in productions, in line with the philosophy used to grow the firm since 2007
The European green asparagus merger has been completed
Centro Sur, Espárrago de Granada and Espalorquiana are completing their merger to lead green asparagus production in Europe
Displafruit is preparing its future
The Valencian company has significantly expanded its installations, giving it room to grow over the next few years
“Time is golden, with Orus”
Orus Logistics has arrived, the first web application that allows the monitoring and communication of orders during transport to be streamlined and simplified
EVENTS
Have you been nominated?
This year, we are celebrating the 14th ‘Estrellas de Internet’ Awards with a record amount of inscriptions
Iberiana Frucht turns 30
The Valencian company, belonging to the German group Markant, supplies its entire fruit and vegetable catalogue to the group’s associates, amongst which are important supermarket chains.
citric fruits
The citric fruit production has reached 5.8 million tonnes: 8.6% less than over the last 5 years
The Spanish Ministry of Agriculture, Fishing and Food (MAPA) forecasted an initial citrus fruit capacity of 5,842 million tonnes for the 2024/2025 campaign, which started on the 1st of September
Disparity in the main production areas
Andalusia and the Valencian Community are presenting very different forecasts; the former with a 19.2% increase in production and the latter with a 16.2% decrease.
Leanri, a mandarin that is becoming consolidated on the market
The 2024 Leanri campaign has been, as in the previous ones, an excellent opportunity to assess consumer response, who especially appreciate its appearance, easiness to peel, crunchy texture, lack of fibre, and its flavour
ORRi, recognised for the second year running with the Superior Taste Award
ORRi has been distinguished for its flavour, visual appearance, luminosity and the firmness of its peel
KAKI
Prats: “Persimmon consumption on the Spanish home market must be increased”
For the first time there is objective data about Spanish persimmon consumption, as it now appears in detail on the MAPA food panel.
The D.O. Kaki Ribera del Xúquer will add another 110,000 t.
Spanish persimmon production has dropped in recent years, but the region of La Ribera remains the most productive area, with the greatest product quality
STONE FRUITS
“We expect a quiet campaign”
With the Gala harvest having finished a few weeks ago, and with almost 50% of the Golden collected, Fruit Today interviewed Miquel Roig, the General Manager of the Catalan company Fructícola Empordà, and he foresees a campaign without many ups and downs.
The new Gala clones stand out amongst early apples
They are called T-REX®/CIVT15* and TIGERGALA®/CIVS15*, and they are only available in the nurseries that are members of CIV: Mazzoni Vivai, Tagliani Vivai, and Salvi Vivai
Spain and Europe, different directions for the apple harvest
The Spanish apple harvest will grow by 9.4% and the pear harvest will decrease by 14.8%. However, the opposite is true regarding the trend in Europe, as apple harvests are falling by 11.3% and pears are rising by 4.9%.
Giropoma, looking towards new extensions
One year after the acquisition of its first robotic line, the Catalonian cooperative is already getting ready for new investments that must take place in 2026
La Rasa has reached its highest production point
Nufri’s productions in Soria will reach 35 million kilos, with very good prospects on the markets
VOG, ready for new challenges
The start of the VOG marketing campaign is accompanied by the carefully detailed planning of communication and consumer acquisition activities
TROPICAL FRUITS
Avocado borders are becoming blurred
The drought has made the sector rethink the feasibility of crops located in southern Spain, compared to the new attractive options such as Asturias and Valencia
TROPS has new products in its Convenience range
The company is presenting a new range of guacamole recipes and the Torres Brothers will help show the versatility of avocados
Novofrut, quality and speed
This year’s mango campaign has started off with reasonably high prices, both at source and on the marketing link.
Stability and fresh ideas at Natural Tropic
The avocado forecasts have risen slightly and they are maintaining the figures in mangos, while they are finalising their new plant for pistachio nuts in Baza
Stronger, more protected plants with XStress
Ecoculture’s solution is effective against abiotic stress, and it significantly reduces the effects of diseases
Cultipalta opens its new warehouse
Cultipalta, a company belonging to the Cultivar Group, a benchmark in avocado and mango importing and distribution, is announcing the opening of its new warehouse in Mercabarna, Barcelona
The Chilean Avocado Committee forecasts a 33% increase
The Chilean avocado season, which has just started, is upholding important growth expectations according to the portal simfruit.cl.
CapGen Seeds are growing internationally
The great new development is the opening of CapGen Seeds Italia, where they are introducing the papaya Alicia
Avocados are coming on strong in the Community of Valencia
With an annual increase of 350 hectares, the Region of Valencia is moving forward in its production. Additionally, many operators from Malaga have opted for a region which, at present, does not suffer from any water difficulties
“Valencian avocados are local produce”
The Community of Valencia has approximately 4,000 hectares of avocado crop, with a production of around 20,000 tonnes. This year, they are launching their quality brand: ‘Aguacates CV’
Andalusia expects to maintain its avocado and mango harvest
Although sources at the Asociación Española de Tropicales (Spanish Tropical Fruit Association) assure that “the water situation continues to be unreservedly bad,” they are forecasting figures similar to those for 2023/24
“We want to improve ‘ready to eat’ sales”
This is the goal of Compañía Aguacatera del Sur, which is coming to Fruit Attraction with “many, very high expectations”
India is experiencing a “surprising” growth in avocados
An interview with Zac Bard, CEO of the World Avocado Organisation (WAO)
TOMATO AND PEPPER
2024/25: lower prices for bio
With many years of experience in bio tomatoes behind it, Balcón de Níjar is returning to Fruit Attraction (9B07) giving the starring role to cherry tomatoes (vine and round)
BASF Nunhems is reorganising its structure and is getting closer to the ‘hotspots’
Anna Pedró is the new Country Manager Iberia, and the top priority regions are under the control of Miguel Espinosa (Almeria), and Pedro García (Murcia)
INTERSEMILLAS Universe: “Cultivating the Future” at Fruit Attraction
Its stand is based on the image of the INTERSEMILLAS Universe, a concept that reflects its commitment to innovation and sustainability in agriculture
The boom of the ‘Pepper Effect’
ISI Sementi is positioning Dellisi and Benchi in record time and it is doubling its sales thanks to their pack of resistances, first fruit yield and flavour
Keops Agro, certified in Aenor-Epigen regenerative agriculture
The company is taking part in Fruit Attraction showing its commitment to health and care of the environment
Cooperativa La Palma: social, environmental and cooperative purpose
Its model is based on the Circular Economy and Zero Waste, with sustainable, healthy, tasty and innovative farming methods both for consumers and for the planet
Murcia is concentrating its efforts on the high-value tomato segment
The Region of Murcia corners 10% of Spanish exports, but on high-value markets, such as Denmark and Switzerland, Murcia’s penetration is over 15%, with the same occurring on the French market
PepperCorer PC-55: The ultimate bell pepper processing
What sets the Sormac’s PepperCorer PC-55 apart from other machines is its ability to perform four key processing steps in one seamless operation: Cutting the stalks. Decoring via vacuum with minimal seed residue. Cutting and capping the bell pepper (optional). And opening and distributing the pepper into pieces (optional).
More resistances in the latest from Top Seeds
Following the tomato Carlitos and the ‘rootstock’ Interceptor, the company is preparing new launches with resistance to ToBRFV in all the segments and typologies
