Fitó’s new developments inspire consumers

The Wabi-Sabi tomato and the Little Planet melon are the surprises to be presented by Semillas Fitó at Fruit Attraction.
fito Wabi-Sabi

The company will be located in Hall 7, stand B13, alongside the most prominent Fresh Produce companies from the Region of Murcia.

Once again, Semillas Fitó wants to pass on its strong commitment to creating sustainable wealth throughout the entire chain of values in the fruit and vegetable growing sector. And Fruit Attraction will be the ideal place to present its new developments, all of its product ranges, the lines of work on which its R&D teams are focusing and, the most important point, to maintain a close relationship with clients and professionals in the sector from all over the world.

At this edition of Fruit Attraction, it is maintaining the slogan “Veggies inspired by consumers” that it introduced last year and that reflects the company’s philosophy of upholding an active listening process towards consumer needs. The company will keep researching and seeking out solutions that might meet these needs, in addition to promoting different consumption styles and consumers, supporting both its brands and the mainstream range.

Semillas Fitó’s commitment to flavour, sustainability and innovation can be seen in the new developments that the company is presenting this year: the Wabi-Sabi tomato and the Little Planet melon.

Little Planet is not only a melon with a differentiating appearance and format, but it also offers consumers a new, innovative melon flesh. It has a fruity, aromatic and extra juicy flesh that Semillas Fitó has christened as “Ice green” due to its refreshing green colour.

On the other hand, Wabi-Sabi is surprising as it is a tomato with excellent flavour in a unique shape. With a Japanese-style name, following the beauty of imperfection in all aspects of nature, with Wabi-Sabi the company is attempting to overcome the belief that the quality of the fruit is linked to its aesthetic perfection, a factor that has always caused an incredible amount of food waste.

Finally, the company is going to continue opting for the Organic range, with ecological seeds, and it is also extending the quality stamp Flavourite, which distinguishes the company’s varieties with most flavour, already held by the Mulan and Solemio cherry tomatoes and that has now been obtained by the piel de sapo melons Arroyo and Montiel.

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