The Halloween lantern tradition began in Ireland, where turnips were originally used. When Irish immigrants brought the custom to America, pumpkins became the carving favourite. Now Fyffes is reviving the idea with a tropical twist.
Working with retailers across Europe, Fyffes is encouraging shoppers to buy, carve, and enjoy pineapples this Halloween.
“This initiative brings multiple benefits,” says Frank Burkhardt, Chief Commercial Officer at Fyffes. “It aligns with our sustainability goals by reducing food waste, giving our sweet, juicy pineapples with bent crowns or scorched leaves a second life. It also boosts sales and engagement during a slower season, while encouraging families to enjoy pineapples as a fun, healthier Halloween option that can be enjoyed immediately.”
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Retail partners include Morrisons and Iceland in the UK, Netto Marken-Discount in Germany, and Dunnes Stores and SuperValu in Ireland. Along with scary pineapple labels and packaging, Morrisons in the UK are also offering in-store tastings and selling pineapple corers to make carving even easier.
With strong retailer support and shopper enthusiasm, Fyffes believes the “scary pineapple” could become a new Halloween favourite for years to come.
