GPG, Jamie Petchell:
Much of my visit was spent with FD Berries, our partners in India, who are leading the way in developing commercial blueberry production. Their progress over a relatively short period has been impressive and reflects a broader eagerness among Indian growers to explore the crop. We also met a number of existing and prospective growers who are considering blueberries for the first time. Their questions were practical and focused, demonstrating a clear commitment to getting things right from the start.
A key part of the trip involved a presentation I delivered on global blueberry trends, production standards, and the strategic steps India will need to take to scale successfully. High-quality genetics will be critical. Through our partnership with the University of Georgia, GPG is introducing proven UGA varieties into India via FD Berries. Maverick is already in propagation, with Tropical Blue, Sweet Duchess, and Gladiator planned next. These varieties are well suited to warm climates and have shown strong performance in other challenging growing regions.
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The market opportunity is compelling. Global average blueberry consumption is around 260g per person per year, but in established markets like the USA, consumption exceeds 1.3kgs per person. India’s current intake is minimal, but even a small increase in per-capita consumption could generate huge national demand. Combined with a growing middle class and rising interest in health-focused, premium fruit, India could become one of the world’s largest blueberry-consuming markets.
For the industry to succeed, a few factors will need to align: suitable growing regions, carefully chosen production systems – whether substrate, protected cultivation, or field-based approaches – reliable cold-chain logistics, and ongoing market development to educate retailers and consumers.
India’s blueberry industry may be in its infancy, but the foundations for growth are being set. With the right genetics, technical support, and focus on quality, India has the potential to emerge as a significant global player—both as a producer and a consumer market.
