Itaueira has stood out in the Brazilian market as a leader in premium melon production for 40 years. After 7 years without exporting, but growing with a focus on the domestic market, the company is taking a big step by resuming its journey in the global market, focusing on the markets of Europe, United Kingdom, Canada, and the Middle East.
New markets for Itaueira
For the 2025-2026 season, Itaueira will not only export its signature yellow melon, but will also introduce other varieties on a trial basis, including the mini seedless watermelon. This renewed focus on exports is supported by a 20% expansion in operations, driven by the reactivation of its farm in Morada Nova, Ceará. With this addition, the company reached a total production area of 3,000 hectares, assuring to better serve both international and Brazilian markets.
“Expanding into international markets is a natural step for our company after the excellent results we’ve achieved in Brazil. With the expansion of our production capacity and the improvement of our processes, we are confident in offering the same superior-quality products to international consumers,” said Aryan Schut, International Sales Manager of Itaueira.
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Itaueira will be participating in Fruit Logistica Berlin, held from February 5 to 7, in Hall 23, Booths B01 and B21.
