Over this campaign, the company has faced up to several challenges, amongst others, the rise from 8 to 12 farms and the increase by 30 hectares compared to the previous campaign, which has meant over 35% more volume. Additionally, the weather conditions have caused the grapes to ripen early, meaning that there has been a shortage of fruit since the first weeks of September, forcing the need to bring imports forward in time.
The table grape market has continued to grow, although Spain, in particular, has faced up to important competition from other fruit, such as cherries and watermelons, which has affected the sales of early fruit. However, in September there has been a considerable increase in interest in grapes.
On a European scale, a normal end of campaign is expected in countries such as France, Italy and Portugal, and this situation has contributed to the speeding up of the production. A gap in the white grape market is expected at the beginning of November that will bring an increase in imports, as the harvests have been brought forward by approximately three weeks in different varieties.
At Fruit Attraction, its ‘UvaXperience’ will bring the final touch of the campaign and the company will present their completely renewed New Year’s Eve catalogue.
