FRUIT AND VEGETABLE NEWS

Cuts in the European promotion of fruit and vegetable consumption

Freshfel Europe sent a letter to the European Commission warning that the proposed redeployment of existing EU funds away from promotional ‘multi programme’ activities could threaten the competitiveness of EU fruit and vegetables and hinder the progress on promoting the health and environmental assets of fresh produce.

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KWS inaugurates new R&D facility in Uberlândia, Brazil

As part of its international growth strategy, seed specialist KWS opened its new research and breeding station for vegetables in Uberlândia, located in the western part of the Minas Gerais state in Brazil. The team will focus on breeding for tomato, melon and watermelon. The location has been inaugurated with an official ceremony

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Hortifrut announces new CEO as of July

As of July 1, 2024, and after an exhaustive international search process, Hortifrut named Mr. Héctor Enrique Luján Valladolid as Chief Executive Officer of the Company, who will lead Hortifrut’s worldwide operations. Mr. Luján, a Mexican nationality, will initially be based in the United States.

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