FRUIT AND VEGETABLE NEWS

EL PINAR leads rustic varieties in strawberry plants
EL PINAR currently leads a varietal program of maximum rusticity, with materials consolidated in the Mediterranean Arc such as Primavera, Victory, Inspire or Renewal

Chilean cherries, a model to follow
A Macfrut Academy video lesson on the Chilean cherry supply chain case study. Three success factors: varietal innovation, training systems and post-harvest technologies. An export boom.

MELINDA Morgana apple tasting at CMR GROUP points of sale
On March 7 and 8, the prestigious Italian apple brand MELINDA held a tasting of its MORGANA apple at the CMR GROUP sales points in Mercabarna.

Shayda®: The New CIV Strawberry conquering Export and Northern European Markets
The CIV is specialized in varietal innovation and strawberry breeding, is focusing its efforts on developing the SHAYDA® CIVL519pbr variety in Spain

Westfalia Fruit trials exclusive technology targeting food safety and sustainability
Westfalia Fruit, a leading multinational supplier of avocados, has conducted the first successful trials of an innovative and natural method of ensuring food safety within the supply chain.

It’s Bio invites the consumers to go organic with a nutritionist
Informing the consumers about organic seasonal fruit and vegetables, the difference between conventional and organic cultivation, or the simple daily use of products in the kitchen.

Solid result Royal HZPC Group and announcement of change CEO
Potato breeding company Royal HZPC Group expects to achieve a similar result for the financial year 2023 / 2024 (July – June) as the year 2022 / 2023.

Goldenberry Farms Prepares for Initial Sugar Mango Exports for 2024 Season
The company was awarded federal trademark protections for the item in 2023

Leading sustainable growth in Asia’s new avocado markets
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables has capped off an exciting year of growth in Asia – in India and China, two of the fastest growing avocado markets in the world, as well as Japan. The company is also forecasting continued market growth across the region into the latter half of the decade.

Dulcis™ debuts at Fruit Logistica
The first results of the sales campaign were presented during the Berlin fair: in the first three weeks of 2024, the increase was close to 80%, from 8 to 14 tonnes.

Vertical integration and assortment: VOG sets the standard in the apple category
At Fruit Logistica the Consortium presented the developments in the reorganisation that has resulted in coordination of all production chain phases. The trend for the 2023-2024 sales campaign is encouraging

CIV strawberry/apple varietal innovation at Fruit Logistica 2024
President Mauro Grossi: “CIV is going to be at Fruit Logistica from 7 to 9 February for its 40th anniversary since its foundation to present the fruit of the Apple and Strawberry Breeding program and to meet with industry operators and European and international partners”.






