FRUIT AND VEGETABLE NEWS
Lázaro, unstoppable
In 2008, the company became the first 4.0 industry, and from that point onwards, its evolution has been constant. Today, it has put its sights on process innovation and sustainability.
Planting concluded in Castilla y León
The two speeds of potatoes in Spain coincide this month when Andalusia starts harvesting its first potatoes and Castilla y León, the largest producing region, closes its planting cycle.
Patatas Beltrán: “We will concentrate on valuing our brand”
The pioneer company in the Spanish potato production sector is unfolding a new business phase in which they will push for valuing their own brand, Patatas Beltrán.
Princesa Amandine grows by 40%
The ‘Princesa Amandine’ potato is still in a growth phase, and this campaign it will reach 7,000 tonnes.
“The wholesale markets are necessary as another link in the supply chain”
In a context where large distribution has become more specialised, the wholesale markets are becoming increasingly expendable.
Cosarica campaign with a new brand image
The CMR Group is closing an excellent melon and watermelon overseas import campaign and is strengthening its Aurum brand in pre-ripened avocados and mangos.
Mercamadrid is moving forward, but not enough
In 2021, Mercamadrid maintained its marketing figures which, overall, reached 3,157,505 t of produce, but some essential questions regarding its future are still hanging in the balance.
13 million on the most extensive modernisation since its creation
On the 40 year anniversary of its birth, Mercamadrid has announced its greatest investment in refurbishments.
Frutas E. Sánchez: a categorical commitment to digitalisation
The Madrilenian company is experiencing an important internal restructuring with a significant investment in data digitalisation that will allow it, if possible, to become even more competitive in the future.
Cultivar continues to grow
The company has experienced a significant expansion within the organised distribution sector, and the Cultipalta project will have new premises in 2023.
“Service must be improved every day”
Providing good service has become one of the most important commercial prerequisites for wholesalers at Mercamadrid.
“The costs must be passed on, or else”
At Pozo Sur they have not changed course, advocating passing on the 50% increase that has occurred in production costs to the prices.
