FRUIT AND VEGETABLE NEWS

“Cauliflower is stabilising and growing slightly in eco”
That fact is confirmed by sources at Enza Zaden, which is adding new references such as Moncayo (E40W716) for the autumn segment, and Lhotse (E40W741) in late cycle for mid-winter.

Mechanise or die
Efficiency is becoming an increasingly determining factor for business survival, and at Rijk Zwaan they are offering materials that are ‘machinable’ for transplanting and harvesting.

Clubs: exhausted or oversized?
Club apples are no longer a guarantee of success. This is one of the main conclusions reached by European experts at the Pomatec congress held in December in the town of Torroella de Montgrí.

Robotics is speeding up
The main harvesting robot manufacturers are speeding up their times to present the market with the ideal model, which could replace harvesting by hand. The sector is expectant, but there are still many technical loose-ends to be outlined.

The disruptive campaign “Look after yourself as apples look after you,” by AGR Food Marketing
The Spanish consultancy company, with over 35 years of experience in strategy, marketing and communication for the Spanish agrifood sector, has started up an innovative campaign for promoting apple eating. With the message “Look after yourself as apples look after you” the campaign will promote healthy habits amongst their target group: young people.

“We sell service”
Completely focused on the large distribution sector, Miquel Roig, Manager of Fructícola Empordà, insists that what makes the company he manages stand out is its service.

Robots are reaching Giropoma Costa Brava
In the spring, the Catalan company will launch its first automated preparation line.

Apple: Cross-cutting issues throughout all the categories
Passing on the increase in production costs to the end prices in an economic situation marked by inflation, which is translated into an important increase

Nufri and Livinda are giving visibility to mental disorders
Offering support to elite athletes when they leave competitive sport or help for their work and social reinsertion are some outstanding issues that need to be answered.

Zespri’s global supply programme is celebrating its 20th anniversary
This method means a commitment to supply maximum quality kiwis throughout the entire year.

Flavour and climate change: PSB’s challenges
PSB Producción Vegetal is a plant breeder, established in Murcia, specialising in variety innovation and stone fruit production.

Valdemar F1, the piel de sapo for greenhouse crops
The successor of HM.CLAUSE’s Valverde F1 variety offers resistance to aphids and powdery mildew and earlier ripening.





