FRUIT AND VEGETABLE NEWS

Maf Roda showcases post-harvest technology with AI and robotics at Fruit Attraction
The company presents advanced solutions in automation, artificial intelligence and operational efficiency to optimize fruit and vegetable processing

IVIA: major breakthrough against the most destructive citrus disease
Scientists from the Entomology Unit of the Valencian Institute of Agricultural Research (IVIA) have taken a giant step forward in their fight against the most serious disease in citrus production, Huanglongbing (HLB)

Raffaello, the zucchini that stands out for its high yield
This Semillas Fitó variety is consolidating its position as a benchmark in the Iberian market thanks to its excellent agronomic performance, fruit quality and resistance to key viruses that determine farmer profitability

Moyca harnesses artificial intelligence to predict harvest volumes
Moyca, a company specialised in seedless table grapes, has implemented an innovative technology across 600 hectares of its vineyards that enables automatic fruit counting directly on the vines. This system makes it possible to predict the final production of the crops where it is applied with an accuracy rate of between 90% and 95%

Fresh produce questions EU’s new agri-food budget and branding
In the State of the Union debate at the European Parliament this week, Commission President Ursula von der Leyen announced a “boosted” agri-food promotion budget and the launch of a new “Buy European Food” branding for the EU funded promotion policy. While these announcements were presented as positive developments, Freshfel Europe warns that those raise important concerns about both the budget’s increase real scale and the implication of the unexpected strategic rebranding of EU promotion policy for agricultural products

Kiwi and cherry: Arrigoni’s solutions against cracking and climate adversities
At Fruit Attraction 2025, Arrigoni will present its most advanced proposals to protect kiwifruit and cherries from current climate challenges. The aim is to safeguard both crop quality and growers’ investments

Spanish lemon production will remain above 1Mt, but falls 18%
The crop estimate by AILIMPO (the Spanish Lemon and Grapefruit Interprofessional Association) for the upcoming 2025/2026 season is 1,027,000 tons, representing an 18% decline

The avocado challenge in Morocco: growth without water?
The sector’s expansion continues to spark debate in Morocco, as rising production and exports coincide with ongoing problems related to water scarcity

Costco’s profitability in Spain fails to take off
Although the supermarket chain has tripled its turnover in Spain since 2019, it still struggles to emerge from the red

Parliament adopts its position on the future of EU agriculture policy
MEPs want a bigger stand-alone post-2027 agriculture budget, with less red tape for farmers and incentives to achieve environmental and social objectives

Fyffes guarantees fruit supply amid global challenges
Ahead of Fruit Attraction taking place at the end of this month in Madrid, Fyffes – a global leader in bananas, pineapples and melons – has confirmed that it is working diligently on its own farms, and with its long-term supplier partners, to secure premium quality bananas and guarantee consistent supply despite industry-wide challenges

Europe’s fruit & veg habits under the lens of health and sustainability
The World Health Organization (WHO) recommends a minimum of 400 g of fruits and vegetables per day to support human health and prevent chronic diseases. Yet Europe’s average consumption remains at only ~350 g/day as of 2022, underscoring a persistent shortfall.






