FRUIT AND VEGETABLE NEWS
Winter crops generally well established
While the 2025 harvest season is ending, with only sugar beet still being collected, the 2026 winter crop season has begun across Europe. Sowing is progressing well in most regions, and the establishment of winter cereals and rapeseed is generally favourable
Citrus production falls 1.5% and Egypt overtakes Spain in oranges
The Citrus Subgroup of the European Commission’s Fruit and Vegetable Market Observatory — which brings together sector representatives and experts from EU Member States, including FEPEX — met to analyse the outlook for the current Northern Hemisphere campaign. The forecast points to a 1.5% decrease in production compared to 2024, totalling 27.4 million tonnes, with a notable 2% drop in oranges
FRUIT LOGISTICA 2026: Three days. One sector. Unlimited growth
From 4 to 6 February 2026, Berlin will become the world capital of fresh produce, as FRUIT LOGISTICA showcases innovations, sparks inspiring connections, and shares pioneering ideas
Bollo updates its brand identity
The Valencian company has launched this rebranding to extend its premium melon strategy to all its fruits and business areas
Pink Lady® refreshes its brand positioning with a global campaign
Pink Lady® is opening a new chapter in its history with its new global communication campaign “Very crunchy, Very juicy, Very cool”, launched in November 2025 across 11 European countries
Spain exceeds one million hectares declared as storm losses in 2025
Spain’s Combined Agricultural Insurance system (Agroseguro) has surpassed, for the first time, one million hectares declared as damaged in 2025 due to storm-related phenomena, the organisation reported
Agroponiente opens a new collection center in Roquetas de Mar
The company strengthens its strategic presence in the area with a modern, expanded facility designed to support the group’s ongoing growth
BASF and Viagro: regenerative agriculture through new microbial strategies
In a technical event held with Vademécum, the companies showcased the potential of Velifer® and the prebiotic Reko® in pest control and microbiome activation
VOG Products presents its new recyclable pouch for private-label brands
VOG Products, the South Tyrolean fruit-processing company, is introducing a new packaging solution to the market: a 100% recyclable pouch that combines sustainability, functionality and flexibility for the private-label segment
Bananas strengthen their position as the most popular fruit
Fyffes, the global producer and distributor of bananas and tropical fruit, has released new consumer research across Europe confirming that bananas remain consumers’ favourite fruit
Precision horticulture takes centre stage at the FRUTIC Scientific Symposium
Under the overarching theme “Science for Sustainable Fruit Production”, the sessions will highlight the latest research in robotics, imaging and post-harvest technologies driving a smarter horticultural sector
Brussels insists on avoiding a fragmented CAP and calls for territorial balance
EU Agriculture Commissioner Christophe Hansen has described as “contradictory” the fact that EU member states are asking for more flexibility to adapt the Common Agricultural Policy (CAP) to the specific needs of their regions while simultaneously rejecting any move toward renationalisation. He stressed that the EU will need to find a “balance” between both objectives
