FRUIT AND VEGETABLE NEWS
Dulcis™ at Fruit Logistica 2025
Taste and learn more about Dulcis™, the 100% Italian green kiwi at the Alegra and Apofruit Italia stands
Hortifrut Genetics launches a gemstone-inspired brand strategy at Fruit Logistica
Hortifrut Genetics, a global leader in fresh berry innovation, is proud to unveil a new brand strategy that redefines the naming and positioning of its proprietary berry varieties
Blue Whale revitalizes apple shelves
The French company Blue Whale, supported by some of the major retail operators, has implemented a unique category management strategy that has led to a more than 40% increase in apple sales in some of the stores it advises
TOMRA Food at Fruit Logistica 2025
TOMRA Food to demonstrate LUCAi® deep learning for Fruit Logistica Berlin visitors
Itaueira returns to exporting premium melons under the Rei brand
After a 7-year pause, the company is returning to export its most prized product, the yellow melon
The future of packaging focuses on innovation and sustainability
The Pro Food conference “beyond appearances: the sustainability of food packaging,” held on January 15, was a success among attendees of the Marca trade fair in Bologna
Semillas Fitó in Fruit Logistica 2025: New approaches
Semillas Fitó has announced its participation in this year’s Fruit Logistica, held from February 5-7 in Berlin
Pioneering smart agriculture takes centre stage at FRUIT LOGISTICA
FRUIT LOGISTICA 2025 is set to welcome a record-breaking number of Smart Agri exhibitors, showcasing cutting-edge innovations that are shaping the future of agriculture
Simón Conesa: “I Need the Sea to Live”
Simón Conesa was born in San Cayetano (Murcia) in 1959. He studied Education but only practiced for one year because he always knew that an entrepreneurial spirit ran through his veins. He is the father of five children, the youngest being 10 years old
Blue Whale Leads the Agroecological Transition in Apples
The French fruit and vegetable industry is undergoing significant transformation thanks to initiatives like Blue Whale, the confederation representing 260 fruit producers and spearheading the ambitious agroecological transition project called (Re)Generation Fruit
Analysis of apple stocks in Europe at the beginning of december
The behavior of apple stocks in November, published in December, revealed marked differences among the major producing countries. Additionally, caution is advised when interpreting the data, as the harvest had not yet been completed in some regions
“We ensure we meet our customers’ expectations”
The broad varietal range and specific varieties like RedSayra and Marisma enable the Huelva-based cooperative to provide a continuous product supply until June
