This year, Orisha Agrifood, the company’s division specialized in technological solutions for the agri-food industry, will showcase a larger, more modern stand – a reflection of its firm commitment to innovation, digital transformation, and close collaboration with clients and partners.
In recent years, Orisha has acquired three well-known tech companies in the agri-food sector that develop ERP solutions based on Microsoft technology: Gregal Soluciones Informáticas, Ayanet TIC, and Tipsa. These integrations have enabled the group to align strategies, share synergies, and consolidate under a unified identity: Orisha Agrifood – now representing a global and integrated management model for the entire agri-food value chain.
Fruit Attraction will take place in Madrid from September 30 to October 2, 2025. Orisha Agrifood will exhibit at Hall 5, Stand C4, within the Smart Agro area, which gathers the sector’s leading tech companies. Visitors looking for the Gregal booth should note that it will now appear under the new Orisha Agrifood brand, without the traditional Gregal Soluciones Informáticas logo.
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Visitors to the Orisha Agrifood stand will have the chance to discover the latest generative artificial intelligence innovations integrated into VisionAgro, designed to significantly enhance usability and functionality in real agri-food environments.
As part of its digital transformation commitment, Orisha Agrifood will also participate in the event’s official content program. On October 1 at 12:30 p.m., Andrés Sáenz, Strategic Marketing & Alliance Director, will deliver a keynote in the Fruit Next 5 forum, focused on innovation in the fruit and vegetable sector. His presentation will explore the impact of VisionAgro’s Generative AI as a key tool to optimize processes, improve customer experience, and unlock new business opportunities across the agri-food value chain.
Orisha Agrifood warmly invites all professionals in the sector to visit its space at Fruit Attraction 2025 and discover its latest solutions and projects firsthand.
