After successfully opening the Bolivian and Indonesian markets earlier in 2025, the country is now pushing to expand into high-value Asian destinations, driven by a sharp rise in production volumes and consistent export growth.
According to Senasa (the National Agrarian Health Service), negotiations with the three new markets are at an advanced stage, marking another milestone in Peru’s strategy to diversify its export portfolio and reduce dependency on traditional buyers.
Peru exported around 325,000 tonnes of blueberries last season, valued at US$2.27 billion, securing a 31% share of the global market and maintaining its position as the world’s top blueberry exporter. It is followed by Chile, Spain, and Morocco, each with an 8% market share, while the United States holds 7%.
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Projections for the 2025/26 campaign suggest growth of around 25% in export volume, potentially exceeding 400,000 tonnes.
This success reflects the country’s strong investment in innovation and new varieties. Peruvian growers spend millions each year acquiring advanced genetics and implementing sophisticated agronomic practices that extend flowering and harvesting windows, enabling year-round production.
Between May and September 2025, blueberry exports reached over 135,000 tonnes, nearly doubling (up 92.9%) compared to the same period last year, according to the Ministry of Agrarian Development and Irrigation (Midagri) — a clear sign that Peru’s “blue revolution” shows no signs of slowing down.
