The brand, which has a very solid position in Spanish national distribution, is celebrating its return to another of the large supermarkets, the Día chain. However, it aspires to expand in the regional supermarkets, where it has already arrived, particularly in Catalonia. “Our commitment to expansion continues because there is an important network of regional supermarkets that we hope to reach in the near future. At the moment, we are on the right track,” guarantees the General Manager, Jean Michel Beranger.
Princesa Amandine is well aware of the value of communication and makes good use of it, both on digital media and on the television, where this autumn-winter it will return with its commercials on Spanish channel 4.
Following this, looking towards the Christmas campaign, the company is preparing a promotion campaign in which it will give out credit cards of 250 euros to lighten the load of this expensive period.
The promotions carried out this summer were a success, with the participation of 1,621 people in the prize draw of 62 air fryers, taking into account that not everyone takes part when they have purchased the product.
Always showing important concern about its positioning, every year Amandine carries out a consumer panel to discover general data about the potato sector and, above all, to find out what the perception of their brand is amongst consumers. One of its greatest singularities is its participation with different distribution agents in the management of the potato category, with very good results. “The idea is to improve the supermarket shelves containing potatoes, exchanging information in order to give greater visibility to the produce, and to be open to continuous improvement in our category. And not just for our brand, but rather for the whole category,” Beranger comments.
For the Fruit Attraction trade fair, the brand is preparing different actions such as the presence of several different stands with prizes for those taking part, and other activities alongside the ‘5 al Día’ Association.
