True to its commitment to innovation, RijkZwaan is returning to Fruit Attraction with a very eye-catching new development: Orange Sunglow, a juicy, orange-fleshed watermelon, with a sweet flavour and a crunchy texture, that offers consumers a unique, refreshing experience. They will present it at the trade fair, following its initial commercial introduction in supermarkets in the United Kingdom, Germany, and specialised greengrocers in Spain.
Another of its latest launches, the Tatayoyo pepper, already present in supermarkets in Europe, the USA, and Asia, is being widely accepted by consumers, according to Javier García Rigol, Chain Client Manager. Its unusual flavour, which is reminiscent of tropical fruit, its intense sweetness and great aroma (it has 25 volatile substances), virtually seed-free, turn it into an ideal snack. “Tatayoyo brings a new experience to the end consumer. It is groundbreaking, different to what is expected of a pepper. With its characteristic shape and a very convenient format; it is neither a pepper snack, nor a California…” Competitive advantages that have made it deserving of the FLIA 2023 Award at Fruit Logistica and with the highest score of the Superior Taste Award certification***. On an agronomical level, it brings constant, homogeneous quality, even in spring-summer productions, allowing the year-long cycle to be closed.
Expansion of its concepts
On its stand (9D23), the other concepts that they have been developing in recent years may also be found. Starting with its emblematic range of peppers, Sweet Palermo, which will once again be present on most of the stands belonging to producing companies with ‘Sabor a Primera Vista’ (Flavour at First Sight). “Its attractive flavour promises to be irresistible, winning over all the senses from the first bite and offering a delicious experience. The entire channel will discover its flavour during this promotion.” They will also display the range of snack cucumbers My Cubies and Mini Cue, “the darkest and most resistant of the mini cucumbers,” the mini watermelon CandyBall (small-sized concept, with crunchy texture and very tasty, which extends the line with new skin colours), and the yellow-fleshed watermelon with a tropical aftertaste, Tropical Honey. The pink salad tomato Tip Top, the range of Rugose Defense tomatoes, with high resistance to the rugose virus (ToBRFV), the Salanova lettuces, the Lechuga Snack, which is growing exponentially and is entering more markets outside the EU, and its Knox concept (delayed oxidation) that is expanding to the company’s entire lettuce range will all also be present.
RELATED NEWS: Rijk Zwaan acts against advancing fusarium
There is also rising Interest in Green Tense, its concept of very sweet, dark, stringless beans, which are enjoying “very good acceptance in large chains both inside and outside Spanish borders.” “They have some unique attributes within the flat bean segment due to the flavour, shelf life and very good post-harvest. As they have no strings, preparation becomes much easier.” To promote these beans, they will develop a joint action with Agroatlas, offering tastings on their stands.
Along with all these elements, they also are working on ‘Aubergine Lovers’, an action to promote and boost aubergine consumption. “We want to boost consumption, supporting the channel to show consumers all the alternatives they offer and how to use them. Consumption, although stable in recent years, has stalled in some destinations, particularly in northern Europe. Although in Italy and France the penetration is, respectively, around 80% and 60%, in Germany it is relatively low, with around 30%. In Spain it reaches almost 70%”.
