The celebration of the seasons and the assortment of flavours and aromas to find the right apple every day of the year, along with the importance of sustainability and the art of farming: these are the values of Marlene® apples that come together in the daughter of the Alps 2024 Calendar.
It is not just a calendar, but a true collection of artwork created by the winners of the Art Contest that celebrated Marlene®’s 25th anniversary. New works by Rosemarie Cattan, Francesca Cito, Sara Vera Lecaro, Federica Scarcella and Jaume Arnau bring the region of South Tyrol – Südtirol to life, along with the 4 seasons that shape the life of apple orchards, and the apple culture preserved by the 4,600 apple farmers of VOG – Home of apples. Central to this imagery is the theme of this year’s calendar, one of the pillars of the Consortium’s strategy: sustainability.
VOG has an all-encompassing concept of sustainability that not only embraces the environment, but also farmers’ economic stability and the area’s social fabric. Striking the right balance between these three elements is crucial to safeguarding South Tyrol’s agricultural system of farming families who are efficiently and professionally organized into cooperatives, a virtuous model at international level.
