Aimed at simplifying contacts between Spanish professionals and the exhibitors in the French hall, Business France, its organiser, has created a website to arrange appointments before and during the trade fair. There is also a new catalogue, available in hard copy on stand 4B01A of Hall 4 and in digital format (http://businessfrance.jpm-associes.com/fruit-attraction-2022), which classifies the exhibitors by product category.
Tastings and food displays will also be carried out at the stand, which will allow visitors to obtain more information about the competitive advantage of French fruit and vegetables.
Another French hall, specialising in equipment, can be found in Hall 4.
124 exhibitors
All kinds of vegetables – leaf and stem… tubers, bulbs, pit fruit, stone fruit, shell fruit, red berries, citrus fruit and tropical fruit, will all be represented by 124 exhibitors in the French hall, covered by the brand Taste France.
The French hall will include the participation of the Food Agency of New Aquitaine (AANA), the region of Provence-Alpes-Cote d’Azur (PACA), South of France and Food’ Loire, the wholesale market of Perpignan (Saint-Charles Export) and the Interprofessional Association of Fruit and Vegetables of France (Interfel).
Interesting facts
France is the fourth European producer of fresh fruit and vegetables excluding potatoes, after Spain, Italy and Poland, but it continues to be the European leader in the production of apples, walnuts, apricots and cauliflowers.
In 2021, France was ranked as Spain’s fourth fruit supplier on a global level with 168,964 T and it mainly exports bananas (55,3M EUR and 90 962T) and apples (36,8M EUR and 41 057T). And it is the first supplier of vegetables to Spain: it exported 761,861T in 2021 for a value of 211M EUR. The main products are fresh potatoes (671,840T) and green beans (33581T).
Taste France
Launched in 2020, Taste France is the brand that promotes French gastronomy and the entire French agrifood and agricultural ecosystem, including companies and suppliers, bringing together all the agents in the sector around their common interests.
Business France
This is the national agency that is in charge of the international development of the companies and their exports, as well as the prospecting and reception of international investments in France.
