Cooperativa La Palma will take part in Fruit Logistica 2026 with a clear conviction: transforming agriculture and food is possible—tomato by tomato. Under the slogan “Tomato by tomato, we can change everything,” the cooperative invites the sector to take agriculture, food and the future seriously in every agri-food action and decision. In every tomato.
Its model is based on three principles: awareness, responsibility and quality—values that today make the difference in a global context that demands more sustainable, efficient and committed systems.
At La Palma, every tomato tells a story of respect for the land, people and the environment. Behind every agronomic decision, technological innovation and field action lies a shared vision: contributing to the well-being of society and the health of the planet.
This commitment goes far beyond the product. True to cooperative values, La Palma promotes decent employment, equal opportunities and local development.
Leadership in R&D and sustainability
A national leader in the production of cherry tomatoes, mini vegetables and specialties, and a European benchmark, La Palma arrives at the trade fair with a firm message: to champion conscious, responsible and quality food capable of generating real impact in the present and the future.
In Berlin, the cooperative will showcase its circular economy model: a productive ecosystem that integrates sustainability, innovation and efficiency at every stage of the value chain.
New developments and solutions for the food of the future
At this edition, La Palma will present significant new developments:
- New specialty tomato varieties offering flavour, texture and nutritional value: Amela Adora, Murice, Monterosa and Amaris, among others.
- A broad portfolio of high-quality mini vegetables, combining freshness, taste and presentation, and responding to the needs of consumers and industry professionals.
- A complete range of premium subtropicals: cherimoya, avocado, mango, pitaya, passion fruit, finger lime and Taiyoo, its exclusive Japanese melon.
RELATED NEWS: Cooperativa La Palma promotes a more conscious and responsible model
- New sustainable packaging, aligned with its ambitious sustainability plan.
- A strategic boost to its Premium Fifth Range, featuring high value-added vegan alternatives: plant-based burgers, freeze-dried snacks, sauces, culinary aids, functional foods and ready-to-eat products made from its own raw materials. In this line, three new brands are launched—La Palma Coolinary, Foodie and Basika—combining practicality with health, and modernity with consciousness. A new plant-based cuisine designed to nourish with creativity, flavour and simplicity, without compromising health or the planet.
A forward-looking vision
Pedro Ruiz, President of Cooperativa La Palma, states: “The key lies in turning difficulties into opportunities to accelerate the transition towards a more efficient and sustainable model, aligned with the needs of our members and the market. Tomato by tomato, we can change everything.”
With more than 50 years of history, La Palma continues to strengthen its leadership and is committed to training new agricultural leaders, aware that generational renewal and knowledge transfer are essential to securing the food of the future.
Priorities and challenges for 2026
In the coming years, the cooperative will prioritise the consolidation of its fresh-cut (IV Range) and Fifth Range projects, as well as continued research into innovative genetic material. The goal is to develop differentiated fresh products and anticipate the needs of growers and consumers, defining the trends that will shape the market.
