Coinciding with the 18th edition of the trade fair, Anecoop is bringing to a close a highly significant season for the second-tier cooperative: the year in which it celebrated its 50th anniversary. It has been a year of tribute and recognition, highlighting the achievements of the past five decades and, above all, the people who, generation after generation, have contributed to the cooperative’s current position. But it has also been a year for defining the path ahead and designing new strategies to address the challenges of an extremely competitive global market.
Fruit Attraction is a key date in Anecoop’s calendar. Its stand, located in Hall 5, showcases innovation, quality and diversity through a portfolio of more than 90 products. The exhibition space comprises two 128 m² islands displaying its extensive range, with particular emphasis on autumn-season fruit and vegetables. It also includes dedicated promotional areas for organic produce under the Bouquet Bio and Solagora brands, as well as for the Janus ready-to-eat range. Janus, a specialist in avocado-based vegetable spreads, will this year place particular emphasis on Bouquet’s ¿Ysi? avocado pulp. It will also showcase its range of processed products in other categories, such as sweetcorn and beetroot.
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Alongside the security provided by a 100% Spanish production base, which enables Anecoop to offer excellent and consistent quality in terms of volume, range and calendar, differentiation through service capability is essential. In this respect, Anecoop stands out for its own unique commercial network, enabling it to build strong, long-term relationships with customers, understand their needs and adapt quickly and proactively.
This competitive advantage had a positive impact on the results of the 2024/25 season, when the Group achieved turnover of €1.166 billion, 3.5% higher than in the previous financial year.
Its international subsidiaries and Spanish offices will also be represented at the stand. The objective of its agenda is clear: to turn investment into business by strengthening existing relationships, fostering new commercial partnerships and identifying emerging markets with strong potential.
