FRUIT AND VEGETABLE NEWS

Hydroponics, a profitable model attracting investment beyond traditional agriculture
Hydroponics already accounts for between 80% and 100% of lettuce production in countries such as South Africa and Malaysia, and is expanding in the United States. In lettuce production, it enables up to 13 crop cycles per year on the same surface, reducing climate dependency and bringing production closer to major consumption hubs

Seminis® brand unveils new Seasoned Vegetables campaign
Campaign celebrates benchmark varieties growers have relied on for nearly a decade or more and which continue to “Keep Delivering”

South African fruit suffers heavy losses after tornado and hailstorm
The extreme weather event, accompanied by hail and winds exceeding 100 km/h, has caused losses of up to 100% in some orchards at the peak of the harvest season

Chiquita extends ‘Pop by Nature’ collaboration into third year
This year, the world’s most familiar fruit gets a fresh burst of color, creativity, and personality! Chiquita proudly introduces the third installment of its seasonal creative campaign, Pop by Nature, in collaboration with Jiaqi Wang, a contemporary artist known for her warm, expressive style and relatable characters

Westfalia Fruit expands value generation across the supply chain
Westfalia Fruit continues to advance the future of the sector industry through a long-standing commitment to sustainability, innovation and full crop utilisation

WAO highlights the potential of the European market
On its 10th anniversary, the World Avocado Organization underscores a decade of data-driven growth that has helped transform avocados into a fully integrated staple across European consumption

Arvato Systems celebrates a decade of innovation and success with its customers
Arvato Systems’ cloud-based logistics platform platbricks® celebrates its tenth anniversary and consolidates an impressive success story

Vitalis strengthens its structure and expands its footprint in Brittany
The French group Vitalis is entering a new phase of strategic growth with the appointment of Gérard Quillévéré to its executive structure and the integration of his two companies, Pouliquen and Nédéléc, both based in Brittany

VIP’s organic model gains prominence at Biofach
In a context marked by growing demands in the organic market, the organisation emphasised that quality remains a strategic prerequisite, while continuity represents a key differentiating value for European retail

3 in 10 schoolchildren eat in front of screens
According to the 2023 ALADINO Study by AESAN, this habit disrupts eating patterns and contributes to obesity

Severe damage in the Valencian Community and Almería after Storm Oriana
The succession of storms has caused branch damage and fruit drop exceeding 50% in many orchards, as well as significant damage to agricultural infrastructure

Aviko acquires Eurofrits and takes full control of the Spanish manufacturer
The Dutch company, a subsidiary of Royal Cosun, strengthens its position in the snack segment








