FRUIT AND VEGETABLE NEWS
Rijk Zwaan strengthens its cucumber portfolio against yellowing viruses
The company introduces Velaire RZ and Veloran RZ in Dutch and French cucumber, while consolidating Surazo RZ and Piqué RZ amid increasing virus pressure
Fitó strengthens its cucumber portfolio for Almería growers
The company covers the entire production calendar with varieties developed to deliver greater resistance, productivity, commercial quality and an increasingly precise response to growers’ needs
HM.Clause gears up for the next season
The company’s portfolio includes new varieties that deliver reliability and quality, such as Legatus F1 broccoli and Vamana F1 courgette
Bejo strengthens its position in Almería with Sintra and Alecto
The seed company confirms the strong performance of its two latest introductions: Sintra, a French cucumber, and Alecto, a Spanish cucumber for the winter season
Bayer Seminis backs Calidus and Galdius to gain share in cucumber
The company expects a slight rebound in cucumber acreage next season due to Parvispinus, positioning its new varieties as a growth driver in Almería and the Costa de Granada
2025, a year of strong sales momentum
Susana Aspuro, Mercabarna’s Markets Coordinator, spoke to Fruit Today magazine about the positive performance of fruit and vegetable sales in 2025, which increased by 1.6% compared with the previous year, surpassing 2.3 million tonnes
Fruits Ràfols strengthens its commitment to premium berries
The Mercabarna-based company reports a successful berry season while advancing the launch of its three new proprietary brands: Black Panther, Blue Shark and Red Lion
“Customer loyalty is earned through a quality product”
Operating from both Mercabarna and Mercamadrid, Frutas Plasencia maintains a direct relationship with its customers, built on the trust generated by quality produce
Escandell: balancing winter strawberries with summer melons and watermelons
Aida Escandell, Sales Representative at Frutas Escandell, reviews a strawberry season marked by heavy rainfall, strong summer demand and changing buyer profiles
Diego Martínez expands its facilities to strengthen its commercial capacity
The Catalan company enters a new phase of growth with the expansion of its facilities and the addition of new product lines
Grupo LC: “The business model is changing”
Grupo LC’s Commercial Director, Lorenzo Carrasco, warns of a profound transformation in the fruit and vegetable distribution sector
Aresca Fruits: 10 years of achieving its goals
Miguel Areste, Managing Director and co-owner of Aresca Fruits alongside Simone Scanu, explains that “2026 is a year of celebration for us, as Aresca Fruits marks its tenth anniversary having achieved the goals we set ourselves.”
