FRUIT AND VEGETABLE NEWS

Florette celebrates ‘Summer of Salads’ with #SaladTok IRL campaign to drive category excitement
Florette is bringing the viral #SaladTok phenomenon into the real world with a bold new summer campaign celebrating the ‘Summer of Salads’ and the rise of bigger, bolder, maximalist serves

Moyca shortlisted for Fresh Awards for its technological transformation
The company is nominated in the ‘Technology Champion of the Year’ category, with the winner to be announced on 25 September in London

Jingold alongside Nicola Placucci: wellbeing is a daily challenge
The global kiwi specialist is supporting the ultramarathon runner from Cesena as he takes on the Badwater 135, considered the toughest foot race in the world. The project goes beyond sports sponsorship and promotes a culture of wellbeing based on balanced nutrition, a healthy lifestyle and self-care

The Turkish food industry comes together at Foodist İstanbul
The International Food and Beverage Products Fair will be held from 1 to 4 September 2026 at the Tüyap Fair and Congress Center in Istanbul, with a B2B format aimed at boosting Turkish exports

Sánchez: “Seeded grapes are just as good as, or even better than, seedless grapes.”
“Seeded and seedless grapes complement each other and represent parallel markets that coexist perfectly,” says José Enrique Sánchez, President of the D.O. Uva Embolsada del Vinalopó

Uvasdoce: “Imports have grown by 30%”
With lower product volumes than last year but excellent quality, the Alicante-based company Uvasdoce has started the national grape season in a year in which it also achieved a record volume of imported grapes

Torero: “Grape quality is very high, but prices are not keeping pace”
The Murcian table grape season is showing excellent fruit quality, but prices remain significantly below last year’s levels

Murcia strengthens its position as Europe’s table grape hub
The Region will bring together the world’s leading table grape stakeholders at the International Table Grape Symposium, where key topics such as climate change, plant health, varietal innovation and new genomic techniques will take centre stage

Paloma strengthens its commitment to proven varieties
The company remains focused on developing proven varieties, aiming to raise quality standards through a high level of crop management expertise. Its objective is to differentiate its offering from the market standard

Moyca, a Murcian company with an international outlook
The company works with an extensive portfolio of nearly 50 seedless grape varieties distributed across every continent

ITUM: designer grapes from Murcia for the world
Seedless grapes with genes for tolerance to fungal diseases, multiple flavour profiles—such as caramel, crème brûlée, fruity and tropical notes—crisp texture and enhanced antioxidant capacity represent the latest developments from ITUM’s breeding programme. The company also aims to provide year-round availability

Frutas Esther: “Table grapes are geared towards European consumers and the conditions they demand”
The Region of Murcia is Europe’s leading supplier of table grapes. “Our challenge as a group is to provide a consistent offer through our production in Peru, South Africa and Brazil,” Jesús Gómez, an executive at Frutas Esther, tells Fruit Today magazine






