FRUIT AND VEGETABLE NEWS
North Carolina Sweetpotato to highlight export opportunities at SIAL Paris 2026
The Commission will showcase the state’s year-round supply, quality and growing potential of sweetpotatoes in European markets
Climate change and plant health emerge as key challenges for the European potato sector
The 1st International Potato Symposium brought together nearly 250 professionals in Madrid to analyse production, trade, processing and the crop’s plant health challenges
SanLucar begins expansion in Finland with Vegepörssi
The long-term partnership will develop SanLucar’s premium fruit and vegetable offering in the Finnish retail market
FairFruit sets 2035 target to expand Fair Trade USA certification
The company aims to increase the number of certified growers and the volume of Fair Trade Certified produce from its programmes in Guatemala and Peru
Sormac appoints Tys van Elk as new Managing Director
Tys van Elk will succeed Bert Haffmans, who has led the company for more than 23 years and will remain involved as an advisor and shareholder
Westfalia Fruit updates sustainability strategy and raises renewable electricity use to 58%
The avocado specialist is focusing its new strategy on efficient water use, carbon management, waste reduction and biodiversity protection
Generazione Ortofrutta takes Italy’s sustainability standard global
The initiative led by Italia Ortofrutta brings together Producer Organisations, scientific expertise and public institutions to develop a measurable, science-based sustainability framework for Italy’s fruit and vegetable sector
VentureFruit launches ADORE™, a new premium apple brand
The global programme brings together complementary varieties developed to maintain fruit quality under rising temperatures, with 120 hectares already licensed in Catalonia
Italian Secretary of State Luigi D’Eramo visits Madrid
The Italian official highlighted the strategic importance of food security, the need for stronger support for agriculture and greater reciprocity in EU trade relations with non-EU countries
Fruit Attraction closes record edition with more than 121,000 professionals
The trade fair, organised by IFEMA MADRID and FEPEX, brought together 2,500 companies from 78 countries and recorded 55,200 concurrent visitors on its second day
VIP strengthens its position in Spain and receives the BAMA Sustainability Award
The Val Venosta Association of Fruit and Vegetable Cooperatives increases sales in the Spanish market by around 1,400 tonnes and is strengthening its offering for year-round supply
VOG takes its category strategy onto the pitch to drive apple category growth
At Fruit Attraction, VOG presented its strategic approach to strengthening the apple category, using football as a metaphor to highlight the importance of understanding consumers and building the right assortment with retail partners
