FRUIT AND VEGETABLE NEWS

Cricket starts the new season with stability
In this new campaign they expect to reach 110,000 tons, a figure similar to the 2024/25 season

The taste of the French fields crosses the border
The French Pavilion will be an unmissable space at Fruit Attraction to discover the excellence, innovation and sustainable commitment of the French agri-food industry

Fresh cut, Bollo’s new value proposition
The company has incorporated the “ready to eat” fruit concept into its value proposition, a strategic move aimed at reinforcing its leadership in the premium fruit market

Berries del Oeste strengthens its position in Huelva
In just four years, Berries del Oeste has secured a prominent place in the heart of Huelva’s strawberry industry, one of the largest production hubs in Europe

Bayer Seminis strengthens its QR range
After the promising debut of Pontius and the growth of Aurelius, the company is preparing the arrival of new references for the mid-cycle segment

On its 50th anniversary, Anecoop showcases its diversity and quality
This year, Anecoop Group’s participation at Fruit Attraction carries a very special meaning. The agri-food cooperative celebrates its 50th anniversary, and this industry gathering at IFEMA is the perfect setting to kick off such a significant milestone

Princess Amandine® makes a strong entrance at Fruit Attraction
The brand is committed to consolidation, excellence in quality and the promotion of local production

AgroFresh drives postharvest at Fruit Attraction
AgroFresh, a global leader in postharvest technologies, will present in Madrid its complete portfolio of solutions to protect fruit quality and reduce food waste: SmartFresh™, Harvista™, FreshCloud™ Inspection and Rubens

Agrobío at Fruit Attraction 2025: Leading the natural way
Beyond the pace of the trade fair, Agrobío proposes a space to pause, observe and reconnect with what is essential. An invitation to imagine agriculture from a new perspective: more natural and more alive

Viveros Brokaw expects to exceed one million plants by 2030
In 2025/26 they will reach 900,000 plants, consolidating their commitment to clonal plants, diversification, and a strategy of sustainability and R&D

“Fresh cut will be one of the drivers of growth”
TROPS is building its new processing plant, which will be operational by the end of 2026

The other unknown tropicals
A new generation of exotic tropicals could make its way into Spanish fields






