FRUIT AND VEGETABLE NEWS

Italy: the fresh produce sector reached €17 billion in 2024
According to ISMEA data, the sector accounts for 23% of national agricultural output. At Macfrut, the agency is launching the initiative ‘Little chefs at the fair’ in collaboration with CREA

Spotlight on the fresh produce industry at Macfrut
Minister Francesco Lollobrigida has opened the 42nd edition of the international fruit and vegetable trade fair. From today to 8 May, the trade fair will be packed: 1,400 exhibitors (40% from abroad), 1,500 buyers, themed exhibitions, around 100 events

Royal kicks off a stone fruit season full of new features
This year, the Andalusian company is unveiling packaging with colours that reflect the fruit’s flesh tone

The International Potato Symposium
From 6 to 8 May at the Rimini Expo Centre, alongside leading operators, researchers and experts, with 35 speakers from across Europe and beyond. Italy counts six official designations (PDO and PGI)

Hortifrut achieves B Corp Certification worldwide
Becoming a B Corp reaffirms the company’s commitment to the highest standards of social and environmental performance

BASF launches Sokalan® CP 301: a readily biodegradable dispersant with optimal performance for stable agricultural formulations
Sokalan® CP 301 bridges a market gap by offering a high-performing and readily biodegradable alternative to existing dispersants

Ilip at Macfrut 2025: focus on innovative packaging for berries and commitment to sustainability
The Bologna-based company will be in Rimini with innovative and sustainable solutions for fresh fruit and vegetables. Protagonist also in the Berry Area as Gold Sponsor with a speech dedicated to packaging for berries

The technological revolution in table tomatoes in the new Macfrut Academy video lesson
The video lesson on Thursday 17 April, hosted by journalist Maicol Mercuriali, will start at the base of the supply chain, from the seed

Strong industry alliances support Asia Fruit Logistica’s China meet up 2025
CHINA MEET UP 2025 returns with an expanded programme and powerful industry partnerships, delivering deeper insights and new opportunities in mainland China’s fresh produce market

Chiquita Invites Fans to Celebrate National Chiquita Day with “Be Bananas” Campaign
A high-energy, joy-fueled movement takes over April with nationwide giveaways and viral challenges, culminating in an epic four-day celebration in Miami

Yuksel Seeds achieves ISTA accreditation for its testing laboratory
This certification positions Yuksel Seeds’ laboratory among the most trusted in the world

Rijk Zwaan opens second seed processing facility
Rijk Zwaan is proud to announce the opening of a new facility in De Lier. This expansion increases the fruit and vegetable breeding company’s capacity for seed cleaning, processing, storage and packaging to continue to meet the growing demand for seeds






