FRUIT AND VEGETABLE NEWS

Peruvian blueberry season to end shorter than expected, with lower export volumes
Peru’s blueberry season is heading towards a close with lower figures than initially projected. According to the latest data released by ProArándanos, export volumes peaked in week 40, reaching around 21,000 tonnes — a 12.5% decrease compared to the 24,000 tonnes initially forecast for week 42

From supply to strategy: Westfalia Fruit strengthens marketing and development capabilities
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has established a new Customer Development Team, led by newly appointed Dani Busseni as Global Head of Customer Marketing and Development. The new appointments combine market insights, commercial strategy and category management expertise to identify growth opportunities for both customers and growers

Bollo Natural Fruit joins the B Corp movement
The Valencian company, with operations in Murcia, Valencia and Andalusia, strengthens its commitment to business excellence and consolidates its leadership in bio-inclusive agriculture and social responsibility

FRUIT LOGISTICA Innovation Award – Application deadline extended to 7 November 2025
Innovations can be submitted free of charge in the categories Fresh Produce and Technology

Jingold kicks off the Northern Hemisphere season with growing volumes and top-quality fruit
The Italian company strengthens its global leadership in yellow and red kiwifruit, driven by expanded acreage, innovation, and sustainability

New season Dulcis™ hit the market: production triples and quality increases
The 100% Italian variety of premium green kiwi consolidates its presence in retailers and looks to European markets

Degraded soils threaten crop yields for 1.7 billion people worldwide
Around 1.7 billion people live in areas where crop yields are declining due to human-induced soil degradation, according to the latest State of Food and Agriculture (SOFA) report published by the Food and Agriculture Organization of the United Nations (FAO)

Halloweena™ returns for its third spellbinding season
The pumpkin-shaped mandarin that turns healthy snacking into pure FRESH magic

MAF RODA: AI and robotics technology for citrus
Last season delivered very positive results for MAF RODA, with new facilities coming into operation and a portfolio of major industry clients reaffirming their trust and confidence in the company’s leadership

Collaborative innovation at Semillas Fitó
With a clear commitment to collaborative innovation, Semillas Fitó develops its projects alongside leading partners to accelerate solutions that address the sector’s current challenges

Eosta expands organic cranberry program bringing festive fruit without the environmental cost
Eosta has heralded the start and continuing expansion of its innovative organic cranberry program, which has proven successful in helping tackle some of The Netherlands’ biggest environmental challenges linked to dairy farming in vulnerable peatlands

Fyffes puts a spooky spin on pineapples this Halloween
Fyffes, the global pineapple and banana producer, is adding a spooky, tropical twist to Halloween by inviting consumers to carve lanterns out of pineapples instead of pumpkins








