Amongst the most outstanding new developments, the potatoes that are ‘specially for air fryers’ should be emphasised. A carefully selected 1 kg bag of fresh potatoes, with the correct variety and perfect culinary behaviour. They are designed to guarantee a perfect result, following some simple steps that are included on the package itself, as well as a video available through a QR code.
In addition, the company is introducing a new proposal under the brand ‘El Picoteo’, which combines potatoes with sauces developed alongside Helios. This product does not only stand out due to its flavour, but also because it offers an option for healthy, tasty snacks, dressed according to consumers’ current tastes.
Meléndez X Origen
Patatas Meléndez’s commitment to the source of its products has been reflected in its ‘Meléndez X Origen’ project, where the company works alongside over 50 farmers from the Iberian Mainland and France. This collaboration, which also includes experts in areas of specialisation in seeds, mechanisation, digitalisation, fertilisation and irrigation, seeks to move forward towards the agriculture of the future, optimising resources and guaranteeing the best quality potatoes at a reasonable price.
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In 2024, the company continues extending its acquisition of hectares for its own crops, with the goal of reaching 700 hectares in 2025. This strategy allows the production to be controlled directly, guaranteeing the quality and stability of the supply chain.
Club de Fruteros: a new business channel
In its commitment to diversification and expansion, Patatas Meléndez is launching the “Club de Fruteros”, a new business channel for fruit and vegetable stores and small businesses. The initiative aims at offering fresh, quality produce that do not only boost the brand, but also add value to these establishments.
The company will be present in Hall 10, stand 10F 04, where its new developments may be discovered first hand, along with the company’s view about the future of consumption and distribution.
