The Princesa Amandine Ibérica Association has been in charge of marketing Princesa Amandine potatoes in Spain and Portugal over the past four years. In the latest campaign, of 2022/2023, over 7,000 tonnes of potatoes were marketed, representing a 27% increase over the previous campaign.
Jean Michel Beranger, General Manager of the Princesa Amandine Ibérica Association, explains that “our classic 1.5 kg bag of 46-55 mm calibre potatoes for longer preparations is our reference product that is available in Lidl, Alcampo, Carrefour, Ahorramás, Eroski, DIA, Sánchez Romero, Hipercor, Supercor, La Plaza, Mas y Más, Unide, Lupa, Lecrec, Consum, and Makro.”
He adds that “in addition to this, we have two solutions for other types of more city-dwelling consumers, who have less time for cooking, such as the 25-45 mm calibre potatoes for microwave cooking that are bagged and ready in 7 minutes and the ready-cooked potatoes that are already steamed in a 450 g format, presented with skin, dressed with oil, Provencal herbs and salt in a cardboard package.”
