Sorma Group at the 2019 European Packaging Forum: technological innovation and eco-sustainability

Thomas Carta of Sorma Group will speak in Düsseldorf on 4 June in the “The film matters” section.

Sorma Group will be in centre stage at the European Packaging Forum (4-5 June, Düsseldorf) with an address by Thomas Carta, CEO of Group company S&B Verpackungsmaschinen GmbH.  The congress, organised by Agrarmarkt Informations-Gesellschaft (AMI) and Fruchthandel Magazin, will be held at Hotel Nikko and will bring the key fruit and vegetable industry players together to discuss the sector’s main issues and trends.

In this setting, the Sorma Group’s talk is scheduled for the second part of the first day, after lunch, in the “The film matters” section. Thomas Carta will focus mainly on three topics about which the Group feels particularly strong: environmental impact reduction, technological innovation and food waste.

“Luckily, during the last few years,” Thomas Carta explains, in a taster of his speech, “the market has become more and more aware of the need to protect the environment. Specifically, consumers are looking for eco-sustainable solutions for protecting and conserving products. Retailers, on the other hand, are requiring suppliers to adopt packaging with a low environmental impact which still delivers high performance and long shelf life.” “Our aim,” he concludes, “is to improve our offering continually, day by day.”

Sorma Group is well known on the market for providing fruit and vegetable producers with a complete, innovative range of packaging, able to meet all needs, from the most complex to the simplest. This is demonstrated by the full catalogue the company offers its customers, with the recent addition of two new versions of the innovative Sormabag, produced using the BSH-134 and BRS-134 packing machines.

The new Sormabag flowpack responds to the urgent need to reduce both production costs and environmental impact. Produced using the BSH-134 vertical packaging machine, the Sormabag flowpack is a practical, completely recyclable single-material polypropylene pack which performs just as well as a punnet with up to 70% less plastic. Ideal for all products which have to be isolated from the external environment, it consists of film, which may be antifog or have macro- or micro-perforations depending on requirements. It is perfect for packing Carrots, Cherry Tomatoes, Walnuts, Chestnuts, Courgettes, Aubergines, Fennel, Citrus and many other products.

The other novelty is the new woven net Sormabag. With shaped film, it is made completely from polyethylene and is the result of a 50% reduction in the amount of plastic used. Produced by the BRS-134 packing machine, it is easy to use and gives a full view of its contents. In spite of its light weight, it is also extremely tough. What’s more, its total transparency and balanced mesh perforation, together with the slender form of the handle (which runs right along the pack, not wasting any material) ensures that every single product inside is clearly visible and can breathe better, thus extending shelf-life.

“Moreover, the innovative, eco-sustainable Sorma Group range has always been completed and given added value,” Group CEO Andrea Mercadini underlines, “by our full array of services: guaranteed delivery times; compliance with large-scale distribution’s strictest purchasing specifications; in-depth knowledge of the evolutions in distribution channels; and our worldwide technical and sales network.”

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