An event it usually takes advantage of to present new developments. However for the 2022/23 campaign, the company is opting for maintaining its present product portfolio. “We have decided to maintain our position and move forward little by little. We are going to see how the winter evolves; there is a great deal of uncertainty,” Juani Navarro, head of the Sales Department, explains. Stability, therefore, regarding crops surface area and the number of references offered (iceberg lettuce, cauliflower, courgette, ecological aloe vera and watermelon.)
This year the watermelon campaign, the company’s star product, has been “very tough and complicated.” It started with the ‘calima’ or Sahara dust clouds and rainfall, which caused problems with setting and quality. And then the heat waves arrived, both in Spain and abroad. “All of this has meant that at times there has been a shortage of product and the prices were very high at times due to the high consumption. On the other hand, the production yield has dropped. We will close the year with 40 million kilos.”
