The Freshness from Europe project at the PMA in New Orleans

Excellent feedback from CSO Italy’s participation at the PMA in New Orleans, held from 19 to 21 October at the city’s Convention Center.

Participants in the Freshness from Europe Project, presented on a collective stand organized by CSO Italy, included leading member companies including Apofruit Italia, Alegra, Assomela, Compagnia Italiana della Frutta, Ceradini Group and Origine Group.

Feedback from firms after participation at the American event was excellent, as large numbers of professional visitors were attracted to the Freshness area, with a coordinated image that highlighted the seasonal products with the biggest role in Italian exports to the USA: apples, pears, kiwis, grapes and plums. All grown by strictly controlled methods that protect man and the environment, using procedures certified by the European regulations. There was also a strong emphasis on organic produce, an area where Italy is the European leader, and one which is attracting ever-increasing interest on the USA market.

In fact, the 2017 edition of the PMA revealed interesting trends in terms of not only product innovation but also new market directions, focusing on the development of functional, healthy products, a sector where fruit and vegetables are all-important.

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