This commitment is reflected in the continuous improvement of its agricultural and production processes, as well as in the development of new brands, formats and solutions adapted to the market.
One of the main new developments will be the presentation of Viva Tropic, El Ciruelo’s new tropical fruit range. With papaya and pitahaya as its first products, the line has been created to broaden the company’s offering with exotic fruit under a fresh, distinctive tropical identity.
RELATED NEWS: El Ciruelo drives innovation in table grapes
In addition, El Ciruelo is strengthening its commitment to product innovation with the expansion of Your Healthy Snack, its range of ready-to-eat fruit in individual packs. The range now includes a new format of white and red seedless grapes, with 16 washed grapes, equivalent to one serving of fruit.
With these new developments, El Ciruelo reinforces its commitment to innovation and will present its latest proposition at Fruit Attraction, stand 7C18.
