The start of the mango season is one of the most eagerly awaited moments of the year at TROPS and represents the culmination of many months of work, dedication and care in the field. Because behind every mango there is much more than a piece of fruit: there are thousands of growers, workers and families connected to the land who make it possible for the product to reach consumers at its very best.
TROPS mangoes are a locally grown, Spanish product, carefully cultivated by its growers in southern Spain, primarily in the province of Málaga. Throughout the year, they oversee the fruit’s development while respecting its natural cycle: the mangoes are left to ripen on the tree and are harvested only when they reach their optimum point, ensuring maximum flavour, freshness and quality.
This commitment to quality is present at every stage of the process, from crop care and the harvesting of each individual fruit through to handling and packing. This enables TROPS to offer a unique and exceptional mango, the result of its growers’ experience and an approach based on dedication, commitment and respect for the product.
As an organisation made up of growers, TROPS works to ensure the fair marketing of their produce, providing them with the support, resources and tools they need to continue moving forward. At the same time, its commitment to consumers drives the organisation to offer mangoes of the highest quality, grown and selected with the utmost care.
Promotional campaign
TROPS has launched its 2026 campaign with a wide-ranging communication strategy combining television, digital platforms, outdoor advertising, wholesale markets and a presence at Fruit Attraction.
The campaign began on 30 August with a special 25-second television spot. Over the coming weeks, the new TROPS mango advert will be broadcast on the main Mediaset España and Atresmedia channels, in 25-, 20-, 10- and 5-second versions, alongside sponsorships and appearances in programmes with large audiences.
The campaign will also extend to Netflix, Prime Video, Disney+ and YouTube through connected TV (CTV), with more than 6.7 million impressions forecast. This will be complemented by a presence on Movistar+, linked to competitions including LaLiga, the UEFA Champions League and the Premier League.
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Under the slogan “El Mango Más Mango”, the campaign will also take to the streets of Málaga, Granada and Madrid through city buses, advertising panels and large-format digital displays.
During September and October, TROPS will further strengthen its visibility in 16 Spanish wholesale markets through billboards, banners and digital screens. The campaign will culminate at Fruit Attraction, from 6 to 8 October at IFEMA Madrid, where the brand will have a prominent presence on the large LED screen on the venue’s south façade.
