The event will bring together growers, exporters, buyers, investors, processors, researchers, technology suppliers and other stakeholders from across the value chain to analyse the main challenges and opportunities facing an industry that continues to expand its international presence.
Access to reliable information for better decision-making is becoming increasingly important in a context shaped by climate volatility, new sustainability requirements, changing consumer patterns and evolving market dynamics.
“Information has become the nervous system that helps us understand what is happening and anticipate what may come next,” says Katheryn Mejía, Executive President of Corpohass.
More than 200,000 tonnes exported in 2025
The sector’s growing importance is reflected in the figures. In 2025, Colombia exported 201,479 tonnes of Hass avocados, while the value of fresh avocado exports reached approximately US$375 million FOB.
These results made avocados the second-largest fresh fruit category in terms of export revenue for the country that year.
Today, Colombian Hass avocados reach more than 30 international markets, in an expansion process where quality, sustainability and the ability to meet increasingly demanding market requirements are becoming more important.
At the same time, this growth brings new challenges related to productivity, costs, fruit quality, climate adaptation and the search for new export destinations.
Connecting to compete
Territorio Aguacate aims to act as a meeting point for the different links in the value chain and turn knowledge exchange into real business opportunities.
The 2025 edition brought together more than 3,900 attendees, 157 exhibiting companies and delegations from 24 countries, while generating more than 920 business meetings and a programme of over 100 academic sessions.
In 2026, the agenda will once again focus on issues directly linked to the business, including productivity, profitability, cost structures, markets, genetics and plant material, efficiency, adaptation and competitiveness.
Confirmed experts include representatives from institutions such as CIRAD, CSIC-IHSM La Mayora and the Universidad Autónoma de Chapingo.
AvoMatch, a platform for business opportunities
The event will once again feature AvoMatch, its business matchmaking programme designed to facilitate meetings between buyers, suppliers, growers, exporters and potential strategic partners.
The objective is to turn these connections into new commercial opportunities and help expand the presence of Colombian avocados in international markets.
Better information for better decisions
Corpohass starts from a clear premise: in an industry increasingly exposed to climate risks and market changes, access to agroclimatic, phytosanitary, economic and market information can make the difference between reacting too late and anticipating events.
“Reducing costs, protecting crops, improving liquidity conditions and influencing public policy all require one thing before any decision is made: knowledge in order to act,” Mejía says.
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The challenge for Colombia’s Hass avocado industry is therefore to turn growth into an increasingly productive, sophisticated, sustainable and internationally connected sector.
In this context, Territorio Aguacate 2026 aims to strengthen those connections and turn knowledge, innovation and commercial relationships into a competitive advantage for the entire value chain.
