A natural and surprising offering, increasingly known for their sweet and unmistakable taste. These varieties have established themselves as a healthy snacking option, gaining popularity in supermarkets, local markets, and especially on social media, where they go viral every summer thanks to their incredible flavour.
El Ciruelo kicks off its candy-flavoured grape season
Every summer, El Ciruelo’s candy-flavoured grapes, sold under the brand Moments by El Ciruelo, capture the attention of those seeking a different taste without giving up on health. Their sweetness and the sensation of eating a natural treat have made them one of the most viral fruits of the summer season.
These grapes contain no added sugars, no artificial flavourings, and are not genetically modified. They are 100% natural grapes obtained through genetic crossbreeding between different grape varieties found in nature. This is a process that takes years of manual work and selection, combining muscat-type and labrusca-type varieties.
In total, the company has over 100 hectares dedicated to cultivating these special varieties, expecting to produce more than 2,500 tonnes this season.
A surprising range of flavours
Currently, the brand offers numerous special grape varieties, although the three most well-known are Cotton Candy, a white grape reminiscent of candy floss; Candy Snaps, a red grape with hints of strawberry; and Candy Dreams, a black grape with a flavour that recalls tropical fruits like pineapple or mango. All of them stand out for their ability to surprise anyone who tastes them.
These flavoured grapes are available during July, August, and September at the main points of sale under the Moments by El Ciruelo label.
The most viral fruit of the summer is back on the shelves
These surprising flavours are the result of years of hard work and a strong commitment to innovation and continuous improvement. The company has succeeded in placing these varieties on the shelves of leading markets in Spain and beyond, including Europe, the United States, and Asia.
RELATED NEWS: El Ciruelo prepares for the 2025 campaign
Thanks to its extended production model, which also operates in Brazil, El Ciruelo is now one of the world’s leading table grape producers. Its production calendar spans the entire year, with a wide range of white, red, black, and organic grape varieties. Among this offering, the candy-flavoured grapes stand out for their appeal to younger audiences and return each year as a growing trend, proving that fruit can be both innovative and fun.
A brand that connects with the new generation of consumers
For its 2025 campaign, the brand aims to build awareness among a younger audience, increasingly interested in distinctive products with personality. The campaign will be widely promoted through digital media, social networks, and the press, following a 360º strategy designed to maximise impact.
It will also include special activations at summer cinemas and drive-ins across Spain, boosted by influencers who directly connect with the target audience. Moments by El Ciruelo seeks to resonate with consumers who value not only product quality but also the overall experience of consumption.
