Westfalia Fruit at Asia Fruit Logistica 2025

“The appetite for avocados in Asia is growing rapidly, making this an exciting time to collaborate with customers and partners to develop the category,” says Hans Boyum, Customer Director – Developing Markets
WESTFALIA-FRUIT-ATTRACTION

Westfalia Fruit has been supplying avocados from Chile, Peru, and Colombia into Asian markets for over eight years. Peru in particular, has seen strong growth in Japan, South Korea, and China. More recently, market access has expanded to include African origins such as South Africa and Tanzania—an exciting development that enhances supply flexibility and complements existing sources.

“Over time, we’ve gained valuable insights and a deep appreciation for the region,” Hans adds. “We’re eager to share our learnings and firsthand experience with customers and demonstrate how we can support growth in this dynamic category.”

Combining global expertise with strong regional partnerships and local insights, Westfalia Fruit delivers sustainably sourced, premium avocados. The company’s commitment to quality and innovation is reflected in a diverse offering, from fresh avocados to convenient formats including frozen avocado and guacamole, designed to meet the evolving needs of the Asian consumers.

RELATED NEWS: Westfalia Fruit: Total utilization of avocado

At Asia Fruit Logistica, visitors will have the opportunity to meet Westfalia Fruit colleagues from South America and South Africa and explore the extended product range. In addition to avocados and avocado-based convenience products ideal for the foodservice market, Westfalia also offers cherries, citrus, blueberries and mangos.

Visit Westfalia Fruit in Hall 5, Stand 5R45.

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