With these figures, Zespri has already surpassed its 2025 target. The company sold 220.9 million trays of fruit worldwide, generating a net profit of €85 million.
This result was achieved thanks to solid and sustained performance over the 12-month period, reflecting an exceptional season both in volume and quality.
In Europe, Zespri recorded record sales of €990 million, a 39% increase over the previous year. Key markets such as France (+49%), Germany (+48%), and Spain (+25%) stood out, consolidating the region as a cornerstone of the company’s global strategy.
Throughout the 2024/25 fiscal year, Zespri strengthened its marketing strategy in Europe with campaigns focused on promoting healthy habits. The “Choose Healthy, Choose Real” initiative connected with millions of consumers through media outreach, in-store activations, and close collaboration with local distributors and retail chains.
These campaigns helped sustain strong commercial momentum in key markets such as France, Germany, and Spain, reinforcing Zespri’s positioning as a health-focused brand in the fresh fruit category.
Zespri in Spain
During the 2024/25 fiscal year, Spain consolidated its position as one of Zespri’s most dynamic European markets, with 25% growth over the previous year. This progress reflects strong demand and an effective commercial strategy in the country.
Zespri, a top-of-mind brand in Spain, launched the “Elige sano” (Choose Healthy) communication campaign with a multichannel media plan and point-of-sale activations that reached millions of consumers nationwide. The campaign was further strengthened locally through targeted digital actions and an experiential plan, reinforcing the brand’s position as a promoter of healthy habits.
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In the educational sphere, Zespri partnered with the Spanish Nutrition Foundation (FEN) to develop the “Monster Grower” school programme, aimed at primary school students, with the goal of encouraging healthy eating and fruit and vegetable consumption from an early age.
European health claim approval
This year, Zespri achieved a major health innovation milestone by receiving official approval from the European Commission for a health claim related to green kiwifruit, recognising its contribution to normal bowel function.
This approval is the result of more than 15 years of scientific research and regulatory work led by Zespri on a global scale, underlining the company’s commitment to advancing health and nutrition in the fresh produce sector.
Zespri also won the prestigious Silver Lion at the Cannes Lions International Festival of Creativity, in the Innovation in Design category, for its groundbreaking Compostable Label Project. Developed in collaboration with Sinclair, this initiative introduced 100% home-compostable fruit labels, free from plastics and toxins, capable of fully breaking down in less than a year.
Looking ahead to 2035
Zespri has unveiled its new “Future Fit” strategy with a 2035 horizon, focused on: promoting natural nutrition as a core brand value; maintaining a resilient and efficient supply chain; developing new kiwi varieties such as red kiwifruit; and committing to sustainability through compostable labels and transport powered by biofuels.
