Agroberries Group has announced the launch of a new regional division: BerryWorld Asia. Based in Shanghai and Hong Kong, the new division aims to strengthen the brand’s footprint across Asian markets.
The launch also marks the debut of the BerryWorld brand in China, accompanied by a new label designed to appeal to local consumer preferences. In addition to BerryWorld, the division will also distribute two other brands in the region: BerryFresh and Red Crown. The company emphasizes consistency in flavor and quality, delivering premium berries year-round to partners and consumers. Led by Max Emden, Regional Director for Asia, BerryWorld Asia will provide tailored support to local growers, suppliers, and retailers.
Jorge Varela, CEO of Agroberries Group, expressed his excitement about BerryWorld’s entry into Asia, describing the region as full of opportunities, innovation, and a strong appreciation for high-quality fresh produce. He added that the launch represents an important milestone in Agroberries’ global journey and reaffirmed the company’s commitment to building strong partnerships and bringing its award-winning berry varieties to consumers across the region.
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Founded in 1996 and headquartered in Chile, Agroberries acquired BerryWorld Group, Europe’s largest berry marketer, in September 2024. The merged company plans to supply around 150,000 metric tonnes of blueberries, strawberries, raspberries, and blackberries annually, sourced both from its own 3,000 hectares of farms and from partner growers in 30 countries.
Agroberries’ global supply network delivers high-quality berries from Peru, Morocco, Chile, South Africa, Mexico, Zimbabwe, and Egypt. With planned investments in berry production across Asia, the launch of BerryWorld Asia marks a significant milestone in the company’s long-term strategy to expand its global presence.
