It was announced today that Agroberries Limited (“Agroberries”), a leading global vertically integrated producer, marketer and distributor of berries with a best-in-class portfolio of owned and proprietary berry genetic varieties, began operations in Morocco.
As one of the largest berry marketers in the world, the company supplies a broad retail client base from a combination of its own farming operations that span across more than 2,500 hectares globally, and a vast network of third-party growers across all berry categories.
The first phase of Agroberries’ strategy in Morocco includes the planting of ~300 hectares of blueberries in three different regions, representing a total investment of €40 million. Planting has begun and will continue through 2023. In the coming years, the company intends to further expand its grower network via licensing of its proprietary varieties with a goal of reaching a total of ~1,000 hectares across berry categories.
Jorge Varela, Co-Founder and CEO of Agroberries highlighted, “Our investment in Morocco is a natural next step in our global expansion plan as a leading berry grower and marketer. This move leverages our deep agronomical expertise, partnership approach and will help us to continue supplying our European customers year-round with the highest quality berries.”